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  1. 4 Pitfalls to Avoid Heading Into the Holidays

    How will the team communicate throughout the day? Thinking through the potential issues you and the team might face and planning ahead is key. Be nimble and enjoy this time because it really is one of the best times of the year to be in search...

  2. Scaling SEO Across Your Enterprise Business – The Human Element

    For example, a popular approach that’s gaining ground in the marketing space is agile project management…is it right for you? As the leader of this SEO movement, no longer are you just the project manager of your tasks – or your team’s tasks.

  3. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    The marketing team drives traffic. You have the marketing team, content team, dev team, design team, etc. The marketing team (typically being guided by me), now understands Panda, how severe it can be, and how long recovery can take.

  4. 8 Lessons Learned From Owning a Search Agency for 15 Years

    For each client ready to invest, we decided to test all online marketing channels which only included these three: Email Marketing (Spam was legal) We partnered and started offering search marketing services while developing software to track...

  5. 3 Must-Know Findings About Cross-Channel Attribution

    While 68 percent of those surveyed listed mobile search as part of their marketing mix, only 40 percent include it in their attribution. Paid search ranked fourth on the list, with 78 percent of marketers using it to drive their marketing, but it...

  6. Elite SEM Wins Best Agency at U.S. Search Awards

    They weren't playing craps or blackjack — well, they may have been — but the New York-based search engine marketing firm was named Best Agency at the second annual U.S. Other winners include AOL's GSD Audience Development Team, named Best Team, and...

  7. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Digital Marketing and Analytics But, each team will be required to take action in order to reach the end goal. Mobile/Mobile Marketing Marketing Brand and marketing messaging/voice change(s)/gap(s) The mobile mind shift has created a paradigm in...

  8. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    This week, the Google Research team unveiled "structured snippets," which presents an additional way Google pulls data from a Web page into its search results. AJ Kohn of SEO and marketing consultancy Blind Five Year Old says that "Structured...

  9. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    More and more clients are beginning to understand the benefits of content marketing. Sitting at the table, I've found I'm having a far easier time "selling" clients on the importance of creating that culture video, putting together that marketing...