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  1. 4 Critical Elements of a Successful Content Marketing Team

    On the corporate or agency side, the following descriptions can serve as food for thought in terms of what traits are important for these key roles. Here's a closer look at the different functions and roles within a content marketing project, and...

  2. Attention Digital Marketing Director: Read This for Your Social Media Success

    If that is indeed the case, you will want to review these resources and define appropriate roles, support levels, and decision trees. The key in making a social media marketing team work well is to have buy-in from the right resources.

  3. Nomenclature: The Industry Case For and Against SEO

    The SEO is Dead sentiment and speculation on the changing search ecosystem, as well as our individual roles within it, has ebbed and flowed for years. I am a believer that SEO, while clearly a key methodology and one that is crucial to IMO, is...

  4. Lead Scoring: How B2B Search Marketers Can Lead the Process

    Titles and Roles Lead scoring could clearly become a key component of the B2B marketing strategy, pushing the overall success of the organization’s lead generation programs over the top. Prospects with scores that meet or exceed a set total are...

  5. Bing Senior Vice President of Online Audience Business, Yusuf Mehdi, to Deliver Keynote at SES New York 2010

    Prior, Mehdi began his career at Microsoft in 1992, playing key roles in the launch and marketing of Microsoft Windows, including the notable releases of His team leads global product management, strategic partnerships, business development and U.S...