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  1. Writing Your Way to the Top of Search and Social Results

    Take Starbucks as an example - you might be writing for Sally Sales Executive who is a frequent coffee customer looking for reliable Wi-Fi and a temporary desk with a latte on the side. Make it a best practice to invest in educating writers...

  2. Elite SEM Wins Best Agency at U.S. Search Awards

    Entries were judged by a panel of 21 search industry experts, including Pubcon chief executive (CEO) Brett Tabke. Other winners include AOL's GSD Audience Development Team, named Best Team, and Search Personality of the Year Duane Forrester, senior...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    This is why it’s very important to have SEO education for executive stakeholders be part of your ongoing SEO program. Getting buy-off on the production of such content typically requires some education as to the potential benefit that the content...

  4. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    She is married to Google executive Dennis Troper and they have four children. Salar and the whole YouTube team have built something amazing. Wojcicki joined Google in 1999 as employee number 16, pushed hard for Google’s $1.65 billion acquisition of...

  5. Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

    Imagine there’s an executive directive to spread internationally; you could take this insight to your content people and say, “Right now, our site gets barely one in ten visitors is from the Asia/PAC region.

  6. How to Hire (and Keep) Digital Marketing Talent in 2014

    Answers can be packaged in a way that might sound good to a novice or even a senior marketing executive not in the day-to-day digital marketing trenches. Hiring criteria and systems that include a detailed job description, years required...

  7. 12 Questions to Separate Social Media Experts From Pretenders

    If you haven't worked for a company as an account executive, client service manager, customer service manager, etc.you can't service potential customers in social media. If your waking hours are needed elsewhere and you don't have a team member to...

  8. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    As Executive Director, Deby Snodgrass led a team that revels in pushing aside stodgy industry standards in favor of effective new strategy. She and her colleagues Jennifer Kalkman, Director of Digital Marketing, and Dick Dutton, Director of Travel...

  9. How to Introduce a Politics-Free Prioritization Model for Analytics Reporting

    In order to effectively drive long-term value for the organization, and avoid potential burn-out of your team, you'll want to determine what the right mix of volume and quality might be, so that you can prove your case for additional resources, or...