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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    After the sale of our core technology (which turned it into Yahoo Web Analytics and eventually was FREE), we had to focus back on services to grow revenue. There is nothing wrong with being a focused, specific boutique agency, but don’t say you do...

  2. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Digital Marketing and Analytics Analytics tagging and report updates But, each team will be required to take action in order to reach the end goal. The mobile mind shift has created a paradigm in which the understanding is that each individual...

  3. 130 Questions to Ask When Choosing a Local Search Automation Tool

    From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics? Can we include our own website analytics code on [VENDOR NAME]'s pages? Can [VENDOR NAME] import local relevant data into its interface from our website...

  4. How Can Good PPC Managers Become Great PPC Managers?

    Good PPC managers know their way around tools like Google Analytics and Excel spreadsheets. Knowing how to use and understand analytics data can make you a top-notch PPC manager. Take the initiative to find a solution, so your service can be of...

  5. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Check your analytics too and see what types of content are resonating most – perhaps there is an opportunity to create a recurring and easily replicated series or franchise that could become your signature piece.