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  1. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Digital Marketing and Analytics Analytics tagging and report updates But, each team will be required to take action in order to reach the end goal. The mobile mind shift has created a paradigm in which the understanding is that each individual...

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics? Can we include our own website analytics code on [VENDOR NAME]'s pages? Can [VENDOR NAME] import local relevant data into its interface from our website...

  3. How Can Good PPC Managers Become Great PPC Managers?

    Good PPC managers know their way around tools like Google Analytics and Excel spreadsheets. Knowing how to use and understand analytics data can make you a top-notch PPC manager. Take the initiative to find a solution, so your service can be of...

  4. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Check your analytics too and see what types of content are resonating most – perhaps there is an opportunity to create a recurring and easily replicated series or franchise that could become your signature piece.

  5. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    We also looked at Google Analytics. A B2B client contacted our team and said that close rates for PPC had been weakening over the period of a few weeks and they asked us to figure out why. Upon this discovery, we asked the client to address this...

  6. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Starting with Google Analytics to Gather the Facts Google Analytics will tell you what people are doing, but it can’t always tell you why they’re doing it. Qualaroo is a low-cost survey tool that integrates with your website just like Google...