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  1. March Madness = Search and AdWords Madness?

    However, basketball is unquestionably the most-watched and admired college sport amidst the public, and it all comes down to March Madness in the end. But how did searches for each team and for the event as a whole change for the duration of the...

  2. It Doesn't Matter What You Call Your Online Strategy!

    In sport, you can't just look at games won, without games lost etc… I recently wrote about the need to ditch the silos when building a team. I ran a poll a while back asking what the best term to use was - content marketing or inbound marketing.

  3. Richard Petty Driving Experience Revs Up Fan Engagement 700% on YouTube

    At NASCAR races – the most popular spectator sport in the U.S.it’s all about heart-pounding action. To capture new business during the company’s typically slow summer months, the sales team created a Summer of Speed package, inviting everyday...

  4. Social Media in the NFL

    By doing this, the NFL became the first major U.S.sport to issue social media guidelines. On Twitter, some teams still don't have accounts, and while every NFL team has a Facebook account, some teams have more than four times the number of friends...

  5. NHLPA Starts SEO From Scratch To Up Its Game on Google

    With the new page title structure, a wider net is cast, which can potentially reach every possible search query combination for hockey player, hockey team, generic sport name and brand name. Expanded the net of search terms we can rank for (player...