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Team Search Quality Spam

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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Email Marketing (Spam was legal) If you can’t pay top dollar and hire amazing people, you better have a kick-ass culture or career path to get quality employees, because the people you hire will be the number one driver of success or failure.

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    Be wary of contacting people out of the blue with these types of requests, as it can easily be perceived as spam (especially via email). But as search algorithms have advanced and are becoming increasing adept at filtering out this "link noise," it...

  3. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    Especially when the web spam team is working on more and more general quality changes, not necessarily things specifically related to web spam, and sometimes general quality people work on things related to web spam, so deciding which one to call...

  4. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    But I've also tried to be clear that I believe Google has the right to defend our search results from low-quality or spam results in our opinion. If you're doing really high-quality guest blogging to get exposure or branding, that's great, but the...

  5. Rap Genius No SEO Genius: Lyric Site Fails to Recover Traffic After Google Penalty

    Marbach's blog post was then posted to Hacker News where it caught the attention of none other than Matt Cutts from Google's web spam team. Obviously, this won't sit well with their competitors, and it doesn't sit well with many SEO professionals...

  6. Writing Content for Users vs. Search Engines: Is There Still a Difference?

    As Google's approach to search and spam control evolved, a great many things changed. And of course, Google spokespeople repeatedly voiced terms like quality and naturalin an effort to break us of the habit of wooing their algorithms instead of our...

  7. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    They plan to tighten up authorship to combat spam and they found if they removed about 15 percent of the lesser quality authors, it dramatically increased the presence of the better quality authors. Cutts said that when spammers are posting about...

  8. Recovering from Penalties, Penguin, and Panda

    User generated spam like un-moderated comments could also trigger a manual action. Clean up the spam and close the comment spam loophole by doing things like putting nofollow on links to discourage it and using CAPTCHA for comments.

  9. SES San Francisco Keynote: Google's Matt Cutts & Patrick Thomas on Search Engine Censorship

    Should a search engine filter content such as violent images, pornography, malware, spam, personally identifiable information, hate content, hacking instructions, bomb-making instructions, pro-anorexia sites, Satanism and witchcraft, necrophilia...

  10. Google's Patrick Thomas Talks Controversial Content Ahead of SES San Francisco Keynote

    That’s what we always strive for in search - a situation where spam has an absolute minimal impact on the quality of the user experience. Ahead of his SES San Francisco keynote presentation, here's a short interview with Thomas, who discusses his...