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  1. 4 Critical Elements of a Successful Content Marketing Team

    What competitors they consider to be a real, viable alternative to your products or services. As agencies move to specialize in content marketing and companies launch their own internal content strategies, one significant challenge has quickly...

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Google data in 2013 examined categories such as local services, auto, tech, travel, finance and beyond to see how likely people would be to use a click-to-call feature for services in that industry. Click to call should be an integral part of any e...

  3. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    On the heels of Aberdeen's 2012 report, Trip Kucera, Senior Research Analyst at the Aberdeen Group, recently published a report on event marketing, identifying best practices in event management, perspective on platforms and services, and lead...

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    That is if you're selling digital marketing services in the form of social media, content marketing, analytics, or email marketing. Something Fortune 500 companies and agencies need to realize when they are selling and buying digital marketing...

  5. In Memoriam: Ren Warmuz of Trellian

    During the late 2000s they went into the domain business with Above.com, offering services in domain registration, domain catching, parking, and auctions. The search engine marketing and domain industries lost one of its greatest minds over the...