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  1. How Can SEOs Sell "Shiny, Sexy" Search?

    When Saify’s team shared that search data with HTC’s product development team, the brand was able to satisfy customer demand with colored phones. Many brands still fail to understand the importance of search, according to an ad:tech New York panel...

  2. Evolution in Digital Marketing Skill Sets

    This is an exciting time for those working in the advertising and search marketing industry. This turbulence is being exacerbated by new software technologies that enhance digital’s tracking and performance capabilities by providing better data and...

  3. Are Scholarship Links Considered Unnatural by Google?

    When I search for the following, I see many opportunities for a link: This quick search shows me link opportunities from high PR authoritative .edu pages like this: https://education.asu.edu/resources/scholarships http://www.tc.columbia.edu...

  4. Netting problems will restrict pension funds, FCMs warn

    That is spurring a search for a workaround, and some lawyers claim to have found one buried in provisions originally made for bank regulators after the mass insolvencies of the US savings and loan crisis – unfortunately, it can only be applied by...

  5. Commerzbank draws on bespoke and high volume issuance

    The team has also been quick to respond to events around the world, for example listing products based on Chinese search engine Alibaba just hours after its initial public offering (IPO) in September.

  6. Matt Cutts Extends Leave From Google Into 2015

    In other search news, Bing also lost a very public-facing member of its team last week. Matt Cutts stunned digital marketers when he announced that he would be taking a leave of absence in July 2014. Well, looks like we’re in for another surprise.

  7. 4 Pitfalls to Avoid Heading Into the Holidays

    If you are planning for really big spikes, I’d encourage you to contact your search representative ahead of time to let them know the plans. Be nimble and enjoy this time because it really is one of the best times of the year to be in search...

  8. Writing Your Way to the Top of Search and Social Results

    Search and social media writing - we’ve come a long way in the past 10 years. This can turn your quality content into search- and social-friendly content that can be better found in search, whether that searcher is performing a Google search or a...

  9. Scaling SEO Across Your Enterprise Business – The Human Element

    Whether you’re a small business that wants to get serious about efficient search engine optimization, or a marketer who wants to take SEO to the next level company-wide, this post is for you. Alternatively, you might approach an audit with specific...

  10. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Google ends up dishing out more and more organic search traffic, even when there are problems on the site engagement-wise. The more people that get annoyed by takeover ads and then jump back to the search results, the more bamboo you are building.

  11. 8 Lessons Learned From Owning a Search Agency for 15 Years

    I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years. We partnered and started offering search marketing services while developing software to track keyword conversions.