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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years. We partnered and started offering search marketing services while developing software to track keyword conversions.

  2. Elite SEM Wins Best Agency at U.S. Search Awards

    Other winners include AOL's GSD Audience Development Team, named Best Team, and Search Personality of the Year Duane Forrester, senior product manager with Bing's Webmaster Program. They weren't playing craps or blackjack — well, they may have been...

  3. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    To prepare for the holiday rush, there is a lot for search marketers to get right. A dive into search data shows that searches on Black Friday peak around 5 a.m. Today we’re diving into the top two shopping days with a 24-hour breakdown of search...

  4. How to Work When Nothing Seems to Work

    Admit it, we’ve all had them – clients who are resistant to change – at least changes made for the sake of improving search engine visibility. Once we move past these initial reactions, it’s important to determine whether it’s time to really listen...

  5. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    This week, the Google Research team unveiled "structured snippets," which presents an additional way Google pulls data from a Web page into its search results. Google Web Search has evolved in recent years with a host of features powered by the...

  6. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    There are a lot of great writers here at Search Engine Watch. For your sales team, content helps to upsell current customers when the time comes, again giving them something to reference and giving you an ability to show how products complement one...