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  1. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    To prepare for the holiday rush, there is a lot for search marketers to get right. A dive into search data shows that searches on Black Friday peak around 5 a.m. Today we’re diving into the top two shopping days with a 24-hour breakdown of search...

  2. How to Work When Nothing Seems to Work

    Admit it, we’ve all had them – clients who are resistant to change – at least changes made for the sake of improving search engine visibility. Once we move past these initial reactions, it’s important to determine whether it’s time to really listen...

  3. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    This week, the Google Research team unveiled "structured snippets," which presents an additional way Google pulls data from a Web page into its search results. Google Web Search has evolved in recent years with a host of features powered by the...

  4. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    There are a lot of great writers here at Search Engine Watch. For your sales team, content helps to upsell current customers when the time comes, again giving them something to reference and giving you an ability to show how products complement one...

  5. Social Customer Service Secrets to Avoid Negative Search Results

    But the Fabletics social team can use a workout on negative customer responses to avoid negative search results. Search results beware and be aware, customer service is part two of the social media revolution.

  6. The Challenge of Enterprise Link-Building in a Content Marketing World

    Bouncing those ideas off your social media team and especially your own bloggers is an important next step. It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the...

  7. Last-Minute SEO - Here Come the Holidays!

    Organic Search Aggressive visibility methods, which would need to be implemented, are very likely to draw your site unwanted search engine attention and you could spend your last quarter cleaning up from a penalty instead of achieving site goals.

  8. The NSA Has a Hush-Hush Google-Like Search Engine

    The United States National Security Agency (NSA) has its own homegrown search engine that it offers to similarly minded U.S.intelligence outfits. It says that the search engine is shared with a number of other U.S.organizations and institutions.

  9. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    These four areas of focus are known as "editorial pillars" and form the basis of every content ideation process for the team. This kind of detail makes it much easier for the editorial team to structure idea creation and, ultimately, form each...