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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    I recently saw a figure that Amazon accounts for 30 percent of all e-commerce sales in the U.S. They have small, cross-functional teams (like Apple where teams are not larger than two pies of pizza could feed) that are able to execute on things...

  2. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Upon this discovery, we asked the client to address this issue with their tech team (who is manages the CMS) and their sales team (who managers the sales staff). As result, the proper attribution was being lost, and we had dozens and dozens of PPC...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Although there was no way to tell if the billboard was doing anything, Lisa was pretty sure it wasn't because sales were dismal across the board. Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social...

  4. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    For example, if a customer is looking for a business account they should be directed perhaps to a B2B specialist instead of a regular sales agent because their needs might differ. Shah offered three lessons the team at 1-800-FLOWERS.com learned...

  5. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    The Converters by Count of Visit segment series gives you three segments to show behaviors of people who convert after 1 visit, 2-5 visits or after 6+ visits so you can get a feel for what content is consumed and acted upon at various points in...

  6. 8 Tips for Building Your Internal Content Marketing Strategy

    Shorten the sales cycle. If you have a small internal content team tasked with creating content – from blog posts, to scripts, to billboards, to ebooks, to animated cartoons and beyond – you have to be smart about where you're spending your time...