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  1. Writing Your Way to the Top of Search and Social Results

    Take Starbucks as an example - you might be writing for Sally Sales Executive who is a frequent coffee customer looking for reliable Wi-Fi and a temporary desk with a latte on the side. Make it a best practice to invest in educating writers...

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    I’ve come across many examples of heavy sales landing pages, irrelevant content (based on the original article being viewed), and even some sites with malware and risky downloads. And of course, if the purpose of the website is to make money, you...

  3. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    For your sales team, content helps to upsell current customers when the time comes, again giving them something to reference and giving you an ability to show how products complement one another, how a bigger need is solved and how customers can...

  4. Social Customer Service Secrets to Avoid Negative Search Results

    All businesses are selling something and as David Meerman Scott reminds us in his latest book The New Rules of Sales and Service: It’s the buying habits that are changing. Most marketers and public relations professionals are on board with social...

  5. Last-Minute SEO - Here Come the Holidays!

    Use their promotional efforts to bring in your traffic by paying them a cut of your sales or with an affiliate offer. But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results...

  6. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    The very best magazine craftsmen and women often end up on consumer titles, those designed to make money from shelf sales and not those driven by a subscription base. These four areas of focus are known as "editorial pillars" and form the basis of...

  7. Survey Says: Stop Making Assumptions About Your Content

    What I discovered, however, was that what my sales team was in need of were short compelling proof points and more digestible slide formats. Without the context of being directly involved in the sales cycle, I assumed a longer-format case study...

  8. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    The long sales cycles, multiple individuals involved in interacting with all media types on multiple platforms, and the significant spend on pull and push marketing were certainly driving factors. Once the SAP team knew how impactful not providing...