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  1. Matt Cutts Extends Leave From Google Into 2015

    I’ve been talking to people on both the algorithmic and manual webspam teams during my leave, and they’ve been doing a top-notch job. In other search news, Bing also lost a very public-facing member of its team last week.

  2. 4 Pitfalls to Avoid Heading Into the Holidays

    How will the team communicate throughout the day? Thinking through the potential issues you and the team might face and planning ahead is key. You think you know what will sell, you think you know what people want, but it is really hard to tell as...

  3. Writing Your Way to the Top of Search and Social Results

    Make it a best practice to invest in educating writers, content creators, and even your public relations team with basic SEO training. Organic content still has value on Facebook, and Pages that publish great content — content that teaches people...

  4. Scaling SEO Across Your Enterprise Business – The Human Element

    Sure, you’ll be the "chief" in all of this, but you’ll need to have people in place to be overseeing the minutia, whether that’s by business unit, team, or by expertise (for example, putting in place your technical SEO and your content creators).

  5. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Sure, everyone has goals and the ad team has their own. Both marketers and the ad team often mistakenly believe the surge is a good thing, since they aren’t familiar with Panda. You have the marketing team, content team, dev team, design team, etc.

  6. 8 Lessons Learned From Owning a Search Agency for 15 Years

    But, back then people thought you just had to be on the Internet or WORLD WIDE WEB to make millions. If you can’t pay top dollar and hire amazing people, you better have a kick-ass culture or career path to get quality employees, because the people...

  7. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    There are plenty of designers, and even content people, who may disagree, but I believe it's a content person's job to guide the user experience process. For your sales team, content helps to upsell current customers when the time comes, again...

  8. Social Customer Service Secrets to Avoid Negative Search Results

    We check Yelp before entering any restaurant — what did people like and how was the service? We do a Google search before buying from a brand — what do people really think? Buffer calls their customer service team Happiness Heroes, a title that...