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  1. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    For all of those reasons and more, brands need qualified skills sets on a team when implementing mobile. As an SEO or marketing team, "one of the key things is that you are going to have to work very closely with the IT and development teams," Yu...

  2. Doodle 4 Google 2014 Winner Invents Water Purifier to Make the World a Better Place

    She directed a team of Doodlers at Google's headquarters in Mountain View, California, as they created the first animated Doodle in the history of the children's logo design competition. When I learned millions of people die from not having clean...

  3. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Instead, try to place new people into a reasonable circle from the beginning. Google+ will give you recommendations of other pages and people to follow based on general categories. Check out the list of people that have engaged with a popular post.

  4. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The debate goes on about the gender gap – and that's true no matter what the industry, and no matter how much some people may want it to go away. The perception is sometimes that men know more simply because they sound more confident … I think men...

  5. How Can Good PPC Managers Become Great PPC Managers?

    I recently read a post by author Greg McKeown on LinkedIn about the difference between successful people and very successful people. Take the initiative to find a solution, so your service can be of great value to the client and your team.

  6. Conquering Content Marketing, Step 5: Measurement

    Lisa walked into the conference room hoping to hear good news from the team. She was late for her own team meeting at 3:00. Just a few hours early she ordered the team to go live with the campaign ahead of schedule, and that was all happening right...