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  1. Social Customer Service Secrets to Avoid Negative Search Results

    We check Yelp before entering any restaurant — what did people like and how was the service? We do a Google search before buying from a brand — what do people really think? Buffer calls their customer service team Happiness Heroes, a title that...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    Bouncing those ideas off your social media team and especially your own bloggers is an important next step. It answers the question: "What are we going to produce that people will link to because it has such a high value to our customers or audience?

  3. Last-Minute SEO - Here Come the Holidays!

    But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued terms cannot be reached without the risk of incurring Google’s wrath or at least...

  4. Survey Says: Stop Making Assumptions About Your Content

    Your team may be satisfied with your content outputs, but how are people in the field actually utilizing the assets you are providing? What I discovered, however, was that what my sales team was in need of were short compelling proof points and...

  5. Remarketing Across Ad Exchanges With DoubleClick Search

    Basic: Remarket to people who've left your site without converting at all. It's a simple fact: people who've already clicked on your ads, but haven't converted, are more likely to do so than those who haven't engaged with your ads at all.