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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    If I tell you everything right now people might decide to take an extra coffee break during my presentation. They have small, cross-functional teams (like Apple where teams are not larger than two pies of pizza could feed) that are able to execute...

  2. 4 UX Tips That Will Improve Your Content Strategy

    What do I expect the takeaway to be for people who read this content? How do these people consume content? People Make Snap Judgments People will make quick assessments about your work, and although your content strategy is ultimately a promotional...

  3. Task Analysis: The Key UX Design Step Everyone Skips

    If you just gather a team in a room and start analyzing the users tasks based on your knowledge, you will fail. The best insights come from people who don't use your site. Some folks claim to do it, but what they do is not task analysis.

  4. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    Especially when the web spam team is working on more and more general quality changes, not necessarily things specifically related to web spam, and sometimes general quality people work on things related to web spam, so deciding which one to call...

  5. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    It’s a good idea before doing anything else to get a feel for the major segments of traffic on your website; their respective conversion rates; and how people engage with those sections. For example, ask if people were able to find what they were...