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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Sure, everyone has goals and the ad team has their own. Both marketers and the ad team often mistakenly believe the surge is a good thing, since they aren’t familiar with Panda. You have the marketing team, content team, dev team, design team, etc.

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    But, back then people thought you just had to be on the Internet or WORLD WIDE WEB to make millions. If you can’t pay top dollar and hire amazing people, you better have a kick-ass culture or career path to get quality employees, because the people...

  3. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    There are plenty of designers, and even content people, who may disagree, but I believe it's a content person's job to guide the user experience process. For your sales team, content helps to upsell current customers when the time comes, again...

  4. Social Customer Service Secrets to Avoid Negative Search Results

    We check Yelp before entering any restaurant — what did people like and how was the service? We do a Google search before buying from a brand — what do people really think? Buffer calls their customer service team Happiness Heroes, a title that...

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    Bouncing those ideas off your social media team and especially your own bloggers is an important next step. It answers the question: "What are we going to produce that people will link to because it has such a high value to our customers or audience?