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  1. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Optimization of desktop pages for both desktop and mobile. But, each team will be required to take action in order to reach the end goal. Custom 404 page for mobile users, if a page no longer exists or is improperly mapped

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Describe [VENDOR NAME]'s philosophy as it relates to local search optimization. Describe [VENDOR NAME]'s philosophy as it relates to organic local search optimization. How can [VENDOR NAME] show the effectiveness of your local search optimization...

  3. Task Analysis: The Key UX Design Step Everyone Skips

    The optimization process identifies the real opportunities and unmet needs in a task domain. This is the objective of task optimization, to reduce user steps and decisions. If you just gather a team in a room and start analyzing the users tasks...

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Conversion rate optimization (CRO) has quickly shifted the priorities of marketing departments over the last few years. Fun fact: Task completion rate is a much better measure of engagement than time on page, page exit percentage or any other out...