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  1. Social Customer Service Secrets to Avoid Negative Search Results

    But the Fabletics social team can use a workout on negative customer responses to avoid negative search results. So now, Fabletics has a slightly tarnished page one branded search result. Search results beware and be aware, customer service is part...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    Bouncing those ideas off your social media team and especially your own bloggers is an important next step. It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the...

  3. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Pick up any one of those and read the "cover lines," the carefully crafted words on the front cover, and you’ll soon find a treasure trove of content strategy tips and, critically, a brilliant template you can then use for your own digital content...

  4. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    Once the SAP team knew how impactful not providing attribution modeling to their reporting was, they had to review which types of attribution models would work for them. While attending ClickZ Live San Francisco’s session on "Optimizing Search and...

  5. Microsoft Tests Specialized Chips for Increased Search Speed

    The speed of search results and page loads is increasingly becoming a very important component of doing business on the Web. The new board Microsoft developed, dubbed "Catapult," contains a specialized reprogrammable chip aimed at solving the...

  6. Google Analytics Helps You Filter Spider and Bot Traffic

    On their official Google+ page, the Google Analytics team has announced a new filter to help site owners identify "real" traffic from that of bots and other spiders. Toward the bottom of the options, just before Site Search Settings, you'll find a...