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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years. If you can’t pay top dollar and hire amazing people, you better have a kick-ass culture or career path to get quality...

  2. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    A dive into search data shows that searches on Black Friday peak around 5 a.m. Today we’re diving into the top two shopping days with a 24-hour breakdown of search activity level for each day. But one discovery right at the top is worth noting...

  3. How to Work When Nothing Seems to Work

    Admit it, we’ve all had them – clients who are resistant to change – at least changes made for the sake of improving search engine visibility. While either type of situation can be a very frustrating experience, it’s important to not assume any one...

  4. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    For your sales team, content helps to upsell current customers when the time comes, again giving them something to reference and giving you an ability to show how products complement one another, how a bigger need is solved and how customers can...

  5. Social Customer Service Secrets to Avoid Negative Search Results

    But the Fabletics social team can use a workout on negative customer responses to avoid negative search results. So now, Fabletics has a slightly tarnished page one branded search result. Search results beware and be aware, customer service is part...

  6. The Challenge of Enterprise Link-Building in a Content Marketing World

    Bouncing those ideas off your social media team and especially your own bloggers is an important next step. It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the...