SEO News

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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    For your sales team, content helps to upsell current customers when the time comes, again giving them something to reference and giving you an ability to show how products complement one another, how a bigger need is solved and how customers can...

  2. Bing Ads Enhances "Change History" Page

    In a blog post, Bing says one of the updates is aimed at enhancing usability. Bing also improved the performance of the page, saying the Bing Ads team "acted on your feedback and have addressed performance bottlenecks in the Change History page...

  3. Social Customer Service Secrets to Avoid Negative Search Results

    We are moving from a one-to-many part of the social media revolution to a shift focusing on one-to-one," said Scott. Buffer calls their customer service team Happiness Heroes, a title that sends a clear message to the customer that their mission to...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    One of the big challenges with content that attracts links for enterprise companies is that it isn’t always focused on the end consumer. One of the biggest challenges in working with (or for) enterprise companies is suggesting content ideas that...

  5. Last-Minute SEO - Here Come the Holidays!

    But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued terms cannot be reached without the risk of incurring Google’s wrath or at least...

  6. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Pick up any one of those and read the "cover lines," the carefully crafted words on the front cover, and you’ll soon find a treasure trove of content strategy tips and, critically, a brilliant template you can then use for your own digital content...

  7. Survey Says: Stop Making Assumptions About Your Content

    Your team may be satisfied with your content outputs, but how are people in the field actually utilizing the assets you are providing? Amidst all the discussion, there was one specific anecdote that had seemingly nothing to do with advertising that...