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  1. 4 Pitfalls to Avoid Heading Into the Holidays

    How will the team communicate throughout the day? Thinking through the potential issues you and the team might face and planning ahead is key. Be nimble and enjoy this time because it really is one of the best times of the year to be in search...

  2. Writing Your Way to the Top of Search and Social Results

    The one thing in common is that the content, regardless of size, must be well-written and optimized to maximize the search results and social sharing opportunities. Make it a best practice to invest in educating writers, content creators, and even...

  3. Scaling SEO Across Your Enterprise Business – The Human Element

    One task within the new project management role you’ll take on is creating additional roles with the people in your company or with outside vendors (like an SEO agency) or both. As the leader of this SEO movement, no longer are you just the project...

  4. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    In my previous posts about Panda, I’ve hammered one important point over and over again. And there are times that I’ve seen multiple video ads on one page, and both have started playing! Sure, everyone has goals and the ad team has their own.

  5. 8 Lessons Learned From Owning a Search Agency for 15 Years

    The number one lesson: drink more beer, as seen below. Next, I met one of the first true organic SEO pioneers though a mutual client and the rest was history. My journey started back in 1998 when one of my former college classmates and I decide to...

  6. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    But one discovery right at the top is worth noting: Half of the top shopping days for the year are in the same week, around Thanksgiving. One Last Wonderful Gift And time for one last holiday gift. Using searches containing "coupons" or "delivery...

  7. How to Work When Nothing Seems to Work

    While either type of situation can be a very frustrating experience, it’s important to not assume any one person is to blame. Put all of the blame on one person or one department; don’t interpret unresponsiveness as dispassionate and uncaring

  8. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    For your sales team, content helps to upsell current customers when the time comes, again giving them something to reference and giving you an ability to show how products complement one another, how a bigger need is solved and how customers can...