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  1. Google Analytics Helps You Filter Spider and Bot Traffic

    On their official Google+ page, the Google Analytics team has announced a new filter to help site owners identify "real" traffic from that of bots and other spiders. Some numbers suggest that on average, over one-third of all web traffic to a given...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    In fact, in most accounts, your remarketing campaign should be one of your best-performing campaigns in terms of conversion rate and return on investment. The best thing about it is that advertisers have full control – and they're not waiting on a...

  3. 5 Takeaways From the World Cup for Global Search Marketers

    One Twitter user tweeted, "Difference between Tim Howard and Jesus – Jesus had 11 guys he could trust. My all-time favorite tweet, as with many other marketers, was the one from Lufthansa, which showed a drawing of the World Cup trophy stating...

  4. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    This evaluation team goes by a hefty manual created by Google that guides them through what a quality website or page is, and how to rate it. Google's search quality team hires human raters (dubbed "search quality evaluators") who help Google rate...

  5. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Resources: One of the best things you can do to market your financial institute is to develop resources on finance that your consumers would seek out. How many times have you heard that finances are dull and boring and no one wants to read about them?

  6. 10 Shocking Facts About Content Marketing Today

    Automating certain marketing tasks can save your team valuable time that they could put toward other tasks such as lead nurturing. Now, content marketing has evolved into an art – every marketing team is attempting to create the next unique, wildly...

  7. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Does [VENDOR NAME] fix one-off inaccuracies on publisher sites? Can they be customized based on one or many database fields? Not all of the questions below might be applicable to your business, but hopefully they will allow you to make a smarter...

  8. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    As an SEO or marketing team, "one of the key things is that you are going to have to work very closely with the IT and development teams," Yu said. For all of those reasons and more, brands need qualified skills sets on a team when implementing...