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  1. 4 SEM Trends & Takeaways From Covario INFLECTIONPoint 2013

    Is this the B2C stay-at-home mom you're trying to reach? In an fantastically fun and informative keynote, Jeff Ma, the man behind the MIT blackjack team that became the inspiration for the book "Bringing Down the House" and the Kevin Spacey movie...

  2. Unnatural Links Recovery: Emerging from a Manual Penalty

    This is the classic “stay away from bad neighborhoods” warning that your Mom gave you. You have one chance to make a good first impression on the spam team – don’t blow it. Nothing bugs the spam team more than a reconsideration request that simply...

  3. YouTube TrueView Ads a Recipe for Success for BBQGuys

    When ShoppersChoice started out in 1998, it was one mom-and-pop store in Baton Rouge selling barbecues locally. By keeping costs low, the team has been able to purchase relevant, generic video keywords, which has raised brand awareness and...

  4. Extreme Couponing: Searching for the Deals

    The Coupon Community (or “Team Mom” as my friends call it) collectively band together to find the best deals, exchanging coupons with each other like “Magic: The Gathering” aficionados trade cards. Growing up I will always remember our family’s...

  5. YouTube Case Study: Ceilume’s “Ask the Ceiling Tile Guy”

    Would my mom have believed that one day I’d have my own TV channel? With help from its AdWords management team, Ceilume cast a large net on YouTube at first, and then whittled its targeting down to reach only the most relevant users.

  6. 5 Black Hat Attack Vulnerabilities & Defensive Strategies

    It depends who is watching your cloud, and if you’re a mom and pop vs.an eBay or Bank of America. Suggestion: Eliminate the use of JavaScript wherever possible, secure WordPress with the help of a good security team, and check app permissions to...

  7. Holiday SEO Success Without Paid Links or Penalties

    Interactive or infographic related pieces about Mother's Day on popular topics, such as “The Top 5 Mother’s Day Gift Ideas of 2011,” “The 10 Worst Things to Give Mom on Mother’s Day,” or “The Most Famous Mothers of the Last 100 Years” have great...

  8. SearchDay | Google's New Tools for Site Link Strengthening

    Mom Bloggers Prove Powerful Resource to Marketing and Branding Success Posted by Nathania Johnson Oct 17, 2008 A whopping 94% of moms rely on other moms during a purchasing decision. So, it comes as no surprise to learn that mom bloggers can have a...