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  1. Marketing Automation & Search – 3 Strategies for Mutual Success

    Our marketing automation platform showed us that "software solution integration timeline" was a phrase that should definitely have a large emphasis in our SEM and SEO efforts. But the data and insights can also help improve "top of funnel...

  2. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    She stated that audience measurement is a tool for advertising and that people using search can only do so much with SEO and SEM. According to their representatives, Conductor specializes in SEO metrics and has been attending SES New York for two...

  3. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    I personally strive every day to make a positive impact on the search industry by practicing SEM ethically, knowledge sharing, and examining the bigger picture trends. For every sexist man with antiquated views and entitlement issues in marketing...

  4. Search Marketing Integration Starts With Your Sales Team

    This is clear, practical and actionable information which should fuel your organization's content marketing, social, SEO, and SEM efforts. But those that are, will have knowledge, experience and unique perspectives that can enrich your internal...

  5. It Doesn't Matter What You Call Your Online Strategy!

    One thing I've always found surprising is the amount of strong opinions we seem to have around the nomenclature of SEO/SEM/content marketing, etc within the industry. Content Marketing: I'm clearly more of a fan of this term than others, but if all...

  6. 6 Reasons You Should Stay With Your Current Small Business SEM Provider

    A strong SEM team won't be afraid to tell you when something is unrealistic because they understand the value of under-promising and over-delivering. Your SEM Team Schedules Regular Meetings If your SEM sends you random emails with interesting blog...

  7. Kenshoo & Covario Team Up on SEO, PPC, Social & Local

    Enterprise SEM/SEO software providers Covario and Kenshoo have formed a strategic alliance that will see Covario licensing Kenshoo Enterprise and Kenshoo Social. The second part of the arrangement, a search solution for global digital marketers...