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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    There’s been so much energy and it’s been a great opportunity to learn from other marketers," said Michelle Killebrew, program director, Strategy s overall success ringing loud and clear, some of you may have heard that Mike Grehan, group...

  2. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    As we take stride in 2014, it’s not too late to bring your team up to speed on CRO testing or to bolster your strategy if you’re already doing some testing. Finally, ask them where they would go to validate that the company they found was a...

  3. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Creative Content Marketing: From Strategy to Execution When Lisa stepped in for Don a few weeks ago, she suspended all marketing activity, but the company's bashing continued across social media. Learn Valuable Content Marketing Tactics at ClickZ...

  4. 4 Critical Elements of a Successful Content Marketing Team

    Content strategy can be used to achieve a number of different marketing objectives, from lead generation to building brand visibility. Here's a closer look at the different functions and roles within a content marketing project, and who you need to...

  5. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the highly competitive U.S.teen fashion market. Maybe get real teen girls to tell their story of why they're happy with who they...

  6. How to Plan Effectively for Content Marketing in 2014

    Have a Social Media Strategy When it comes to content planning, you better have a solid SEO strategy ready to support your content marketing investment. Have an SEO Strategy Content planning supports the core of social media marketing.

  7. SES San Francisco Digital Swag: Bing Ads Insights, Marketing E-Books & More

    Their informative report also includes 20 pages of analysis to help guide strategy through to the end of the year. Developing a Framework for Social Measurement, a webinar from Webtrends with Susan Etlinger, author of "The Social Media ROI Cookbook".

  8. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Snodgrass, who first recognized the need for change, has been heralded by her team as the driving force behind the shift to a much more digital-centric marketing strategy. As Executive Director, Deby Snodgrass led a team that revels in pushing...