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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    With all of the planning and collaboration that is necessary to execute this kind of content marketing strategy, it becomes fairly obvious that links alone cannot be the sole KPI on which the campaign is judged or in most cases it will be very...

  2. Last-Minute SEO - Here Come the Holidays!

    You will definitely reap some results from this strategy in the short term and next year be stronger than ever, so maybe you can take a little bit of that summer off. You never stop working on your organic strategy just because you might have...

  3. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    I’ve written a lot previously here about aspects of content strategy, utilizing audience insight to create the right content, and more, but the challenge is in how to pull all of that together and today I want to share tips from what is perhaps...

  4. 5 Takeaways From the World Cup for Global Search Marketers

    Plan Ahead With Your Strategy Social spending, for example, on World Cup-related campaigns rose to the half-million to multimillion dollar range, according to SocialCode, a digital marketing firm that specializes in helping large advertisers put...

  5. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    If you only check out one company or only click on one hyperlink from this post, let it be to explore Sun Life Financial's content marketing strategy further. Then brainstorm and analyze with your team about how you can apply them to your own...

  6. Conquering Content Marketing, Step 5: Measurement

    Once the story broke about how American Denim hacked into my email to copy our campaign strategy, there was a strong media backlash again the company. This informed Lisa's strategy of turning the hacking scandal into news which created exposure for...

  7. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    2013 was the year of content marketing – the concept went from new, shiny object and buzzword to trusted marketing strategy. Rome wasn't built in a day and a great content marketing strategy can't be developed overnight.

  8. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    There’s been so much energy and it’s been a great opportunity to learn from other marketers," said Michelle Killebrew, program director, Strategy s overall success ringing loud and clear, some of you may have heard that Mike Grehan, group...

  9. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    As we take stride in 2014, it’s not too late to bring your team up to speed on CRO testing or to bolster your strategy if you’re already doing some testing. Finally, ask them where they would go to validate that the company they found was a...

  10. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Creative Content Marketing: From Strategy to Execution When Lisa stepped in for Don a few weeks ago, she suspended all marketing activity, but the company's bashing continued across social media. Learn Valuable Content Marketing Tactics at ClickZ...