But, upon reflection, I should have said it's "courses for horses," because each of the three tracks of the leading search marketing conference in Europe is designed for a different member of your team.
A year ago, I wrote an article for Search Engine Watch entitled, “It's ‘Horses for Courses' at SES London. And this will enable your organization to put different "horses" on different "courses. In other words, there are courses for horses at SES...
And sending a team will enable your organization to put different "horses" on different "courses. One of my favorite British expressions is "horses for courses. Certain horses run better on certain courses.
