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  1. How to Plan Effectively for Content Marketing in 2014

    Use this person's personality values as a leader and contributions to their industry to your advantage as part of your content marketing. Let Your Company Leader Lead the Way Your company leader is an important branding tool and can help with your...

  2. Driving Consumer Insights With Mobile Analytics

    The leader in cross device tracking & analytics for mobile is a company called Drawbrid.ge ‐ worth checking out. When you start talking anything mobile, social, etc.your marketing team will say you need to do one thing, and communications will say...

  3. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    She was an ex-Disney exec and she was an exceptional leader – supportive, enabling and she always had our backs, no matter what,” Lee said. In one of my first marketing career moves, my team was led by a vibrant, creative, energetic woman who had...

  4. Thinking About a New Site? How to Set Killer (and Realistic) Goals

    On the other hand, the Project Leader can tell a story that resonates with others. No one else on the team can relate to the web developer’s normalized database structure with 92 tables that will interlink the distributor data, inventory and menu...

  5. As Goes Paid Search, So Goes the Election?

    Despite the Romney campaign seeming to have an edge in terms of the number of supporting organizations, Obama’s campaign was the clear leader across a number of key metrics. Without a doubt, the Democratic candidate’s SEM team outflanked the...

  6. ROPE: 4 Essentials for Global Integrated Digital Marketing

    Updating global search and media processes requires a strong internal leader with proven experience managing integrated marketing campaigns. If your social team doesn’t speak with your search team there is a problem.