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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    This evaluation team goes by a hefty manual created by Google that guides them through what a quality website or page is, and how to rate it. Google's search quality team hires human raters (dubbed "search quality evaluators") who help Google rate...

  2. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Building a calendar will help you organize your ideas and themes and create a cadence for publishing and distribution. Now, content marketing has established itself as the backbone to building and maintaining relationships with customers and...

  3. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    I wish great success to my old team. And no less to the new team I’ll be working with next. We'll be looking forward to building on the success of New York and seeing many of you at our next ClickZ Live event in Toronto, where Kirstine Stewart...

  4. Task Analysis: The Key UX Design Step Everyone Skips

    If you just gather a team in a room and start analyzing the users tasks based on your knowledge, you will fail. Let's be honest, men know next to nothing about building bouquets, so asking them to build a bouquet (the de facto standard approach...