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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    We also looked at Google Analytics. A B2B client contacted our team and said that close rates for PPC had been weakening over the period of a few weeks and they asked us to figure out why. Upon this discovery, we asked the client to address this...

  2. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Starting with Google Analytics to Gather the Facts Google Analytics will tell you what people are doing, but it can’t always tell you why they’re doing it. Qualaroo is a low-cost survey tool that integrates with your website just like Google...

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Analyzing your website data with Google Analytics is much like mining for gold. Segment Contributed by: Jeff Sauer is the founder of Jeffalytics.com, VP at Three Deep Marketing and the author of helpful resources including the Periodic Table of...

  4. 8 Tips for Building Your Internal Content Marketing Strategy

    Analyze your analytics, survey your audience, do social research, interview customers – do it all and create the stories you need to base your content from. How many people are on your team? If you have a small internal content team tasked with...

  5. Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

    Our first example is from Google Analytics. They may not map precisely to your business; my goal is to get you thinking about the kinds of insight you can bring to your content team that they would find valuable.

  6. How to Hire (and Keep) Digital Marketing Talent in 2014

    That is if you're selling digital marketing services in the form of social media, content marketing, analytics, or email marketing. We're structured in 3-person teams so when a new team member comes on, they start working directly, in the same...