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  1. 3 Ways to Form More Integrated Social and SEO Teams

    Let your social team know the phrases that convert the right type of visitors for your business and be sure they understand the benefit of domain-level brand metrics. Your social team may be able to naturally work some of these terms into their own...

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    And of course, if the purpose of the website is to make money, you have the monetization team (or ad team). Advertising-wise, as traffic climbs the ad team sees the potential of boosting revenue. Sure, everyone has goals and the ad team has their own.

  3. 8 Lessons Learned From Owning a Search Agency for 15 Years

    There is nothing wrong with being a focused, specific boutique agency, but don’t say you do everything when you really don’t have the team, process, or proven results for that service. The goal of these "lessons" is to help you use what I found...

  4. Elite SEM Wins Best Agency at U.S. Search Awards

    Other winners include AOL's GSD Audience Development Team, named Best Team, and Search Personality of the Year Duane Forrester, senior product manager with Bing's Webmaster Program. Best In-House Team: AOL, GSD Audience Development Team

  5. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    But, each team will be required to take action in order to reach the end goal. Mobile-First Mentality Adoption Continues On The mobile mind shift has created a paradigm in which the understanding is that each individual expects more out of each...

  6. How to Work When Nothing Seems to Work

    Once we move past these initial reactions, it’s important to determine whether it’s time to really listen to the client, or change the way you communicate with internal and external team members. Resistance to change can mean a lot of things in an...

  7. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    This week, the Google Research team unveiled "structured snippets," which presents an additional way Google pulls data from a Web page into its search results. From the announcement: Google Web Search has evolved in recent years with a host of...