The average cost per click for Facebook ads in Canada and the US has fallen back to 2010 levels, according to TBG Digital. TBG Digital expects CPCs to increase, noting, “High click-through rates provided by News Feed ad placements have meant that...
Citing the TBG Digital study, Business Insider points out that these higher CTRs mean Facebook is raking in $9.86 per 1,000 impressions on mobile ads, compared to $3.62 on web ads. Earlier this week, TechCrunch published the results of studies from...
Simon Mansell, CEO of social media marketing vendor TBG Digital, told ClickZ that selling mobile inventory independently is a significant move for Facebook. Facebook marketers for the first time can buy mobile ads separately.
Echoing Monty's sentiments, Simon Mansell from TBG Digital told Search Engine Watch on the phone today that GM's move does not reflect a general unwillingness among brands to advertise on Facebook. Research from TBG Digital shared in a presentation...
Even so, Facebook is earning more from Marketplace ads, says TBG Digital’s Q1 2012 Global Facebook Advertising Report. Costs per click are up 23 percent across the five territories evaluated by TBG: Canada, France, Germany, UK, and US.
Facebook Sponsored Stories Ads Have 46% Higher CTR, 18% Lower Cost Per Fan Says TBG Digital Test - Inside Facebook Here's a roundup of today's other search news and headlines from around the web. Search Industry News
