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  1. Facebook Click-Through Rates Increase, Costs Per Click Down 20-40% in Q3

    The average cost per click for Facebook ads in Canada and the US has fallen back to 2010 levels, according to TBG Digital. TBG Digital expects CPCs to increase, noting, “High click-through rates provided by News Feed ad placements have meant that...

  2. Facebook Mobile Ads a Hit for Investors, But What About Marketers?

    Citing the TBG Digital study, Business Insider points out that these higher CTRs mean Facebook is raking in $9.86 per 1,000 impressions on mobile ads, compared to $3.62 on web ads. Earlier this week, TechCrunch published the results of studies from...

  3. Ford Retains Confidence in Facebook Ads as GM Quits

    Echoing Monty's sentiments, Simon Mansell from TBG Digital told Search Engine Watch on the phone today that GM's move does not reflect a general unwillingness among brands to advertise on Facebook. Research from TBG Digital shared in a presentation...