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Taylor Guitars

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  1. Why Social Media Listening is Important for Brands

    Taylor Guitars was listening and identified peaks in conversation, which led them to Dave Carroll's protest song on YouTube. Taylor Guitars Uses Social Media for Marketing & PR Taylor Guitars was listening and identified peaks in conversation, to...

  2. Authenticity in Social Media: Don’t Get Mad, Get YouTube

    In the spring of 2008, Dave and his band, the Sons of Maxwell, were traveling to Nebraska for a one-week tour and his Taylor guitar was seen being thrown by United Airlines baggage handlers in Chicago.