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  1. Why Social Media Listening is Important for Brands

    The song chronicles an incident of how Dave's guitar (which was a Taylor Guitar) was damaged due to attendants of United Airlines recklessly throwing luggage into the plane. Taylor Guitars was listening and identified peaks in conversation, which...

  2. Authenticity in Social Media: Don’t Get Mad, Get YouTube

    In the spring of 2008, Dave and his band, the Sons of Maxwell, were traveling to Nebraska for a one-week tour and his Taylor guitar was seen being thrown by United Airlines baggage handlers in Chicago.