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  1. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    SEO professionals and link builders are increasingly taking on tasks that would normally be the territory of marketing consultants. The quality of the content you create is influenced by the quality of the material on which it is based.

  2. PPC Management: Your Past, Present & Future

    Reviewing ad tests, regularly analyzing search query data, and various other tasks should be completed on a regular schedule. Without digging too deep into astrophysics or multi-dimensional theory, PPC managers need to reside in the future, past...

  3. Task Analysis: The Key UX Design Step Everyone Skips

    However, this is one of the least common tasks. The objective of a task analysis is to capture and understand the user's perspective of their tasks, not of the existing technology. If you just gather a team in a room and start analyzing the users...

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    You see their screens and hear their voices as they perform the tasks they’re given, providing incredibly insights into what’s important throughout the entire customer journey. Send these users to your web page and ask them what they think about it...