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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Measuring social media ROI can be a daunting task, but not impossible. However, you're unlikely to gain management support or choose optimal tactics without some supporting financial metrics. Check out these handy formulas for calculating tangible...

  2. How to Define a Web Analytics Process to Drive Better Insights

    Due to this tradeoff, businesses and web analysts are often faced to make tough compromises when faced with the task of implementing web analytics code, or enhancing it to support better insights. Include the pride of your new reporting...