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  1. Scaling SEO Across Your Enterprise Business – The Human Element

    One task within the new project management role you’ll take on is creating additional roles with the people in your company or with outside vendors (like an SEO agency) or both. At an enterprise-level company, you want to do the same, but also...

  2. Kenshoo Branches Out with New Local Search Management Platform

    As local search grows, the task of manually managing paid search campaigns is canceling out revenues earned through such efforts. Kenshoo is known for their enterprise search marketing technology, but the company is hoping to make its mark in an...

  3. Q&A with Marc Poirier, Co-Founder and CMO of Acquisio

    We looked at the bid management space and felt it was so outdated we couldn't just reproduce what was already there, so we spent a lot of time with our product advisory board and with our clients to design a tool that would let the marketers...

  4. SEW Experts: Weapons of Mass Optimization

    Building an in-house SEO team can be a daunting task, especially for large organizations. In today's enterprise search marketing column, "Weapons of Mass Optimization," Aaron Shear reminds us that when planning such a big project, the key is to...