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  1. Conductor Aims To Conduct Culture Of SEO Throughout Your Organization Via Searchlight

    Three years of work has gone into identifying the typical SEO workflow and, more importantly, the task definition and delivery of any given project. However, via Searchlight, the movement and changes in the SERPs created an effective task layer...

  2. Kenshoo Branches Out with New Local Search Management Platform

    As local search grows, the task of manually managing paid search campaigns is canceling out revenues earned through such efforts. Kenshoo is known for their enterprise search marketing technology, but the company is hoping to make its mark in an...

  3. Q&A with Marc Poirier, Co-Founder and CMO of Acquisio

    We looked at the bid management space and felt it was so outdated we couldn't just reproduce what was already there, so we spent a lot of time with our product advisory board and with our clients to design a tool that would let the marketers...

  4. SEW Experts: Weapons of Mass Optimization

    Building an in-house SEO team can be a daunting task, especially for large organizations. In today's enterprise search marketing column, "Weapons of Mass Optimization," Aaron Shear reminds us that when planning such a big project, the key is to...