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  1. International Expansion: Break Down Barriers With Google+ Hangouts

    This offers the same benefit that email can, but we all know that sometimes meetings are best when people can collaborate and all focus on one task at once. Emails make it difficult to stay focused, whereas Hangouts allow you to have that in-person...

  2. 14 Tips on How to Become a More Efficient SEO Professional

    Some people find that setting suitable music to match the task you are working on leads to productivity gains. One example could be to prioritize emailing a client a mini-success story about a weekly performance improvement before completing the...

  3. 5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition

    However, a well-executed social media campaign is no easy task, particularly if the goal is new customer acquisition. Search engines make it easy to find information such as phone numbers and directions to local businesses on mobile devices.

  4. Measuring Content Success: 2013’s Key Data Challenge

    Did readers "convert" and perform the task you wanted them to? Again it's easy to build social-specific Google Analytics reports by using the Social section within standard reporting. The key stumbling block to what is undoubtedly an area that now...

  5. Do, Know, Go: How to Create Content at Each Stage of the Buying Cycle

    That means that even if you’re not thinking about SEO, you still want your content to be found and we all know search engines play a key role in that task. Quite often it can be easy to overcomplicate content strategy and keyword research.