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  1. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    Reaching out to influencers is an incredibly time consuming task. To do that use the search bar and click on the "search for (keyword)" option highlighted below: Building relationships in an environment where most of those journalists and site...

  2. BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers

    With 90 percent of respondents in Google's New Multiscreen World study saying they used multiple screens sequentially to complete a task over time, this is an important consideration. Its predictive search uses data collected daily from "150...

  3. Top 5 Dead Giveaways of SEO Con Artists & How to Protect Yourself

    Updating meta tags is probably the easiest and most ineffective task any SEO can do, it really is the bare minimum. Those of us in the search community who have been around for a while can probably attest to this scenario: we’re at a trade show...

  4. How to Google-Proof Your Small Business SEM Strategy

    The first task for small business is to adopt a diversified approach to search engine marketing. The bar has clearly been raised since last year, when the discussion was all about the Panda update, which targeted machine-generated, machine-altered...

  5. Business Listings: What’s the Crowd Appeal?

    Although crowdsourcing local business content online can be a quick and perceived easy task for some local search platforms and businesses, particularly in vertical categories like restaurants and travel, there are many reasons why it should not...

  6. 17 Tips for Tip-Based Content – How to Research, Scale & Promote

    Even if subject matter expertise in a vertical requires the understanding of principles, or even an advanced college degree, years in the field, passing a bar exam, etc.the absence of tips means that a smart content marketer can begin the work of...