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  1. Using the DMAIC Process for SEO Projects

    The scope also helps your team stay on task. There are various tools needed and analysis phase identifies all of the problems that may not have been exposed otherwise. There are a variety of different root cause analysis methods that you can look...

  2. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    What task are they trying to accomplish? In data analysis, 90 percent of the analysis takes 90 percent of the time. More than 600 senior marketers, 42 speakers, and search and social titans from Google, Google+, Microsoft, Bing, Facebook...

  3. How to Check the Status of Google Penguin Link Removals Using Screaming Frog or Deep Crawl

    For some sites, this is a daunting task. And ever since Penguin 1.0 launched, I've used Screaming Frog for another important task – checking if spammy inbound links are still active. In addition, my analysis of sites hit by both Penguin 1.0 and 2.0...