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  1. Cross-Device Measurement: Believe the Hype

    The basic task of marketing is to deliver better results when achieving a particular goal, whether it be better SEO, brand awareness, conversions, or in-store purchases. Facebook recently commissioned a study that showed multiple devices are now an...

  2. Centralizing Location Data: 3 Steps to Local SEO Success

    Unfortunately, as it does for so many businesses, updating our online location information was relegated toward the bottom of the move's priority list and we had to put off addressing this critical task until two weeks had passed in our new space.

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    I often use the extension called User Agent Switcher to accomplish this task. They fire up Chrome or Firefox on their desktop computer and start looking around. That’s a smart thing to do, as deep Panda analysis is worth its weight in gold.

  4. Top 10 Skills That Separate Real UX Designers from Wannabes

    Can they describe or have examples of their task-analysis process? Task optimization's primary objective is to avoid automating current frustrations. Task analysis is a key function of the problem definition phase and results in an optimized task...

  5. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    A question along the lines of "Tell us a story about.your experiences with using our product or how you've used our product to solve a specific problem, complete a task, save time, and so on. However, that material may not be complete – a client's...