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  1. The Nuances of Latin American Search Marketing

    Spaniards are less likely to multi-task or media mesh when using the web, only 54 percent of web users use more than one media avenue at a time. This should be obvious – after all, not all English-speaking countries are alike.

  2. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    For example, ask if people were able to find what they were looking for on a page and then develop a task completion rate by comparing the yays and nays. Fun fact: Task completion rate is a much better measure of engagement than time on page, page...