Whether its the content of feed fields (e.g.title and description), the image that gets displayed for a given product, the structure of product targets, or the promotional text assigned to the products, PLA is an experimenter's paradise.
One or more targets. Each ad group can contain targets that act as filters on your products. You can specify custom labels in your feed then set up targets for each label. The advantage of having products split into multiple targets is:
Semantic technologies can also develop much more granular product targets in PLAs. And with similar changes pending from Yahoo/Bing, it only becomes even more critical to accurately measure. In looking through data and understanding the different...
Previously, Twitter had enabled advertisers to target promoted tweets around a range of broad topics, but today's changes will enable them to focus in more closely on their intended targets. Twitter has tweaked the way it deals with advertising...
Mike Olson of Core Digital Media said advertisers should think of many targets vs only one target. During a keynote, Paul Feng, product management director, Google AdWords, shared a couple pieces of news during his afternoon keynote:
Leveraging these structured and unstructured opportunities will definitely contribute to moving your rankings up and achieving your digital targets. If you're a small local business, having a Google+ Local profile is imperative to putting your...
From this master list, keyword targets should be chosen across the catalog and developed into meta data and URL recommendations. Or should it? Fashionista Marie picks up her favorite magazine, covering the top 10 hot trends for spring.
However, this strategy only targets customers who are already seeking you out using your brand, which means you're missing out on many potential new customers from non-branded traffic that offers a potentially higher lifetime value.
Free tool resource lists are prime targets for link outreach. And if you do find highly relevant targets but don't have content that's the right "fit," then create it. But it's statements like "relevance is the new PR" (emphasis on "new...
If your company or client is running display ads, you have an inherent advantage in both prospecting targets and establishing a value proposition. This process is particularly critical for large companies.
The campaign targets older individuals with disposable income. Facebook is an exciting marketing channel with tons of potential, but it can be a serious challenge. However, recent developments at Facebook may help you (and me) to finally turn the...
Liaise closely with you sales team and map content delivery to attendees, key clients and key targets as part of demand generation campaigns. Strategic clients and sales targets. Ensure you are clear on your team targets and how content plugs into...
What’s more, linking out to other sites of value lays the groundwork for conducting outreach to those link targets to let them know you’ve cited them in your article, which can translate into relationships, shares, and relevant links.
When no two search results are the same, predicting the percentage of click-throughs in certain positions, and leveraging that as a prognostication of actual traffic can, at best, provide directional data and, at worst, leave clients unhappy when...
Now that we’ve established our targets, it’s time to search for geo-specific candidates. Although this form of prospecting won’t work in every niche, a little creativity will uncover a variety of untapped targets.
This determines the typical bid used for the targets in that ad group. Each target can have its own bid, so that impressions matching that target can be more or less aggressive than the other targets.
This is simple to execute on within the AdWords interface, just create Product Targets for each individual SKU that you'd like to merchandise separately from the others. Grouping these products together into product targets makes a lot of sense and...
You take the best ROI terms (i.e.brand) and combine them with lower ROI terms and manage to a blended ROI that achieves your targets. Have you ever done a search for a non-branded term that didn’t work for your brand, but saw ads for all your...
What isn't clear is what happens if you have overlapping radius targets – if you want to bid 50 percent higher within a 1 mile radius, 25 percent higher within a 5 mile radius and run default bids within a 15 mile radius, it’s not clear whether...
It’s not easy, and it’s not quick, but you’ve got to get your forecasts as accurate as possible to make sure you and your client can agree on reasonable targets. Along with that comes responsibility, often in forecasting goals, targets, and budgets...
