Yodle: Lesser known, but providing pretty much the same service as ReachLocal, Yodle targets the small end of the small business segment. With the rise of smartphones and mapping apps we're living in the era of local search and discovery.
The first targets you need to identify are those who have authority within your local community. Local link building is too often overlooked within link building campaigns. I’ve had great experiences involving local link building throughout...
Google’s Distinguished Engineer Matt Cutts has announced that a new ranking update, one that targets spammy queries is now live. Separately, Google is warning that if you have a bad mobile website, your search rankings will soon be hurting.
Instead of keywords, PLAs use product targets to determine when products in the Merchant Center account appear in the sponsored results. What's in a keyword? Keywords connect a searcher's search terms to relevant ads created in AdWords.
With more targets, though, and with those targets presenting a lot of harvestable (and potentially profitable) data, the population explosion was inevitable. After all, there was no eBay, Amazon or online banking available to the rank and file users.
Some are clearly harder than others and I've sometimes struggled with B2B verticals where targets for egobait with the ability to link are quite limited. I've often found that targets are easy to find in most industries, but ones that have the...
Because search retargeting users have already been to the site and are continuing to make relevant searches in Google search, they will be more likely to see the brand name in the SERPs; therefore, we can successfully bid much higher and on much...
Reason 3: Social Users Are Moving Targets Brands and businesses were initial skeptical about the validity of social as a marketing and business development channel. Now, it seems the pendulum has swung to the opposite extreme.
The Intel campaign, "A Momentary Lapse," resulted in the highest conversion rate from ad to response the team had ever seen, and was so successful that the team had to revise its original goals after targets were hit within 3 weeks.
Since the switch to enhanced campaigns AdWords has become a system of overlapping targets and multipliers. What do the key combinations of targets suggest about those users? But there are other ways to broaden or (more importantly) narrow down your...
And newsjacking is an emerging form of content marketing that specifically targets hot news topics for viral spread. This prospect creates fear for many small businesses who depend on search engine optimization (SEO) for their livelihoods.
The law, which targets search engines that provide snippets, originally would have given news sites the ability to seek monetary compensation for the supposed lost revenue caused by Google and other search engines when using those snippets.
Competitors: Rank, keyword targets, content. War is the realm of uncertainty. Carl von Clausewitz, the Prussian military thinker, widely acknowledged as the most important of the classical strategic thinkers, wrote this saying in his seminal book...
Here is a visual that highlights a few of the ways you can break out ad groups and product targets, and the feed columns which AdWords uses to identify those products: When you create specific ad groups (in conjunction with your All Products ad...
This can be set up for any site in Google Webmaster Tools for specific geographic targets by the following steps: It can sometimes be annoying when you're searching for a company’s website, only to fall victim to geotargeting.
The campaign resulted in the highest conversion rate from ad to response the team had ever seen, and was so successful that the team had to revise its original goals after targets were hit within 3 weeks.
But, you may need to pick your targets differently. Perhaps you have been doing guest posting for a while. Regardless of what you may have read about the next major release of Google's Penguin algo, fundamentally, guest posting remains a sound...
Targeting misspelled keywords has long been a strategy in search engine optimization and pay-per-click advertising in order to capture traffic that while it might not have as many impressions, it can be often cheaper than the correctly spelled...
Whether its the content of feed fields (e.g.title and description), the image that gets displayed for a given product, the structure of product targets, or the promotional text assigned to the products, PLA is an experimenter's paradise.
One or more targets. Each ad group can contain targets that act as filters on your products. You can specify custom labels in your feed then set up targets for each label. The advantage of having products split into multiple targets is:
