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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Creating a search campaign using the campaign type "all features" and adding dynamic targets and audiences to this will give you the desired effect. But it can be a difficult area to manage, especially if your business has thousands of SKUs, fast...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, applying some competitive backlink analysis to similar content that ranks in search engines can give you additional audience perspective as well as some potential targets for your content marketing activities.

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    But rather than looking at the link targets, learn what has worked best for them and how to make content that if promoted well it can become a link magnet over the long-term. Is there such a thing? That’s a question most SEOs, marketers, and...

  4. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Additional features include: support for AdWords Shopping campaigns; inventory-aware campaigns; dynamic creation of Product Listing Ads ad groups and product targets; display remarketing from search ads; real-time bid optimization; and offline...

  5. The NSA Has a Hush-Hush Google-Like Search Engine

    This team began over two years ago with a basic concept compelled by the IC's increasing need for communications metadata and NSA's ability to collect, process, and store vast amounts of communications metadata related to worldwide intelligence...

  6. Survey Says: Stop Making Assumptions About Your Content

    Ultimately, you can answer questions that your standard content metrics can’t tell you, such as: Am I reaching desirable prospects (decision makers, key targets)? Amidst all the discussion, there was one specific anecdote that had seemingly...

  7. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    This can help you identify advertising targets, cross-selling opportunities, new marketing strategies, content ideas, and much more. Choosing display advertising targets. The launch of the Demographics reports in 2013 means we can now have some...

  8. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Small and new businesses are going to be some of the biggest and the most-sought-after targets for financial institutes. My favorite example of this is how American Express targets entrepreneurs and small business owners through their online...

  9. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Develop buyer personas to really get to know your key targets. Now, content marketing has established itself as the backbone to building and maintaining relationships with customers and potential customers, but there are still some misconceptions...