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  1. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Instead of keywords, PLAs use product targets to determine when products in the Merchant Center account appear in the sponsored results. What's in a keyword? Keywords connect a searcher's search terms to relevant ads created in AdWords.

  2. Unlock Powerful Insights With This Complex AdWords Retargeting Process

    Because search retargeting users have already been to the site and are continuing to make relevant searches in Google search, they will be more likely to see the brand name in the SERPs; therefore, we can successfully bid much higher and on much...

  3. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Reason 3: Social Users Are Moving Targets Brands and businesses were initial skeptical about the validity of social as a marketing and business development channel. Now, it seems the pendulum has swung to the opposite extreme.

  4. Using Multipliers Effectively in AdWords

    Since the switch to enhanced campaigns AdWords has become a system of overlapping targets and multipliers. What do the key combinations of targets suggest about those users? But there are other ways to broaden or (more importantly) narrow down your...

  5. Google Penguin 2013: How to Evolve Link Building into Real SEO

    And newsjacking is an emerging form of content marketing that specifically targets hot news topics for viral spread. This prospect creates fear for many small businesses who depend on search engine optimization (SEO) for their livelihoods.

  6. Google News Snippets, YouTube Embedded Videos Face Legal Challenges in Germany

    The law, which targets search engines that provide snippets, originally would have given news sites the ability to seek monetary compensation for the supposed lost revenue caused by Google and other search engines when using those snippets.

  7. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    Competitors: Rank, keyword targets, content. War is the realm of uncertainty. Carl von Clausewitz, the Prussian military thinker, widely acknowledged as the most important of the classical strategic thinkers, wrote this saying in his seminal book...

  8. Google Starts Treating More Country-Code Top-Level Domains as Generic TLDs

    This can be set up for any site in Google Webmaster Tools for specific geographic targets by the following steps: It can sometimes be annoying when you're searching for a company’s website, only to fall victim to geotargeting.