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  1. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    2013 brought enhanced campaigns – the good and the bad – to search marketers. What other tips and tricks have you seen success with as a result of enhanced campaigns? The new mobile ad preferences for enhanced campaigns removed the ability to...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Simply create new Facebook campaigns with the specific goal of lead outreach, and then tailor your KPIs accordingly. At the end of January, Facebook announced the global rollout of Custom Audiences, an ad targeting and retargeting solution it began...

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    With the benefits that mobile advertising offers, such as targeting location and a large audience, advertisers and marketers throughout the world, especially in the elusive and emerging BRIC nations, should begin implementing mobile marketing...

  4. 5 Social Media Advertising Trends to Watch for in 2014

    That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced campaigns anyone? Reddit, Foursquare, Tumblr and others are already providing self-serve ad campaigns. Countless others (no doubt advertisers) are chomping...

  5. How to Build Your First Content Marketing Strategy

    Reviewing previous campaigns and assessing your site can help you understand what types of content are getting the most interest from your readers. If you haven't been tracking data from previous campaigns, there's no need to worry.

  6. How to Use Data to Build a Well-Timed Marketing Campaign

    But if you increase the profitability of your campaigns by 5 percent, 10 percent, or more by making more intelligent decisions – would this data be valuable to you? Your Hawaiian advertising campaigns may need to start July 5th vs.

  7. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Keyword search is the primary source of relevancy with RLSA campaigns with targeted audiences helping to further refine who is reached with keyword targeting. RLSA is available only once campaigns are updated to enhanced campaigns.