SEO News

Targeting Strategy Placement

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  1. How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps

    For example, review title tag structures; keyword placement in headlines, subheads, and body copy, image tagging and see if you can make improvements. A company that sells a cyber security solution published dozens of dedicated pages on the most...

  2. A 5-Step Plan to Increase Brand Awareness Using the Google Display Network

    Placement targeting on the Google Display Network can be very powerful, allowing you to reach your target audience all across the web. Tools like AdWords Placement or the Google Ad Planner allow you to expand your reach to sites where you're most...

  3. A Strategy Map for Google Display Network Success

    Placement Targeting If you plan to rely on the GDN for a significant portion of your SEM strategy, then diversify your targeting methods. GDN Strategy Diversification Superior ad specificity: When your targeting is precise, your ads can achieve a...

  4. Audience Targeting in Mobile: 4 Key Elements of Context

    Beyond the obvious time zone difference that would surely affect ad placement timing, there is no need to promote breakfast sandwiches all day, and promoting lunchtime soup specials during the evening hours would most likely miss the mark as well.

  5. Search Industry Call to Arms: SOPA, Keyword Not Provided and Lying SEOs

    Fishkin foresees a mainstream backlash against Google’s increasingly aggressive ad placement on SERPs in his 8 Predictions for SEO in 2012 post (see #5). He believes SEOs might be discouraged from sharing experiences and data that help spur...