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  1. How to Start a Realistic International SEO Campaign

    While search engine optimization (SEO) is already a multidimensional marketing initiative, adding an international component can quickly turn into a large-scale project that can border on being unwieldy, without proper planning or realistic...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    How Google’s Image Search Update Killed Image SEO – Define Media GroupOn a sampling of 87 sites – U.S.and international – image traffic is down 63 percent on average, with some verticals (e.g. A Private Terminal – WiredLarry Page, Sergey Brin, and...

  3. Inbound Marketing & SEO – Seize Opportunity or Resist Change

    Tech/social/mobile/international specialist That’s the biggest challenge many people face – not Google, not platforms, not technology, not marketing departments, sales departments, or IT departments – it’s you as an individual, your content and...

  4. How to Launch an English Only Global Search Marketing Campaign

    English is not the same everywhere and as a strategy, you may want to consider what’s known as “International English”. Hopefully, today’s article will open your mind to the possibility that you can still go international with an English only...

  5. YouTube Case Study: Ceilume’s “Ask the Ceiling Tile Guy”

    Ceilume tiles have received ICC-ES recognition, which means they meet the 2006 and 2009 IBC (International Building Code) requirements. The company’s video marketing strategy: Davis says, “Online marketing is our best performer and where the bulk...