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  1. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Does our social media marketing strategy stimulate the level of social signals required to achieve our goals? First we saw the rise of mega platforms like Facebook and Twitter. Does our content strategy include a dissemination phase that includes...

  2. New Competitive Facebook Reporting Tool Available

    I quickly learned how to research offer strategy by searching for “whitepaper” to reveal the messaging, images, and landing pages companies use when promoting a whitepaper on Facebook. Last week SEMrush announced the release of a new Facebook PPC...