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  1. So... You Think SEO Has Changed?

    That might be new to a lot of people, but it has always been an effective strategy for increased engagement and better search rankings. Not much here has changed except the tactics of how you go about understanding which words are being used by...

  2. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Consider the Consumer When Developing a Mobile Paid Search Strategy Cobbling together a mobile strategy won't cut it. This rings true particularly for local search marketers as click-to-call represents a powerful way to connect directly with...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Does our social media marketing strategy stimulate the level of social signals required to achieve our goals? Does our content strategy include a dissemination phase that includes maximizing its potential for distribution through social networks?

  4. How to Build Your First Content Marketing Strategy

    Google's recent Penguin algorithm updates have forced many business owners to take a hard look at their content strategy and link portfolios. There are a few key questions you should ask yourself when examining your content strategy or when...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Alibaba Reboots Its Cloud-based Mobile OS Strategy – AlizilaCompany outlines new plans seven months after Google blocked a smartphone featuring Alibaba's OS software in China. Facebook Tests Its First Graph Search Ads, But They Aren’t Targeted To...

  6. Boost LinkedIn Engagement and Lead Gen: Tips from SES Chicago Opener

    Use LinkedIn for market research to drive your content strategy. LinkedIn is a greater asset when incorporated in your overall marketing strategy. After sharing her experience and insight on developing thought leadership and perfecting networking...

  7. 3M on Winning the Second Click with Big Data Appliances at BrightEdge #Share12

    This strategy works for both business and consumer products and by intercepting the customer via search, 3M has found "our own outbound stuff is not as effective," and they are able to stimulate new purchases and educate the market with an online...

  8. 5 Quick Tips to Help Any Viable Social Marketplace Work For You

    This will pay off in your overall strategy and you'll be wondering why it took you so long to get to that point in the first place. This campaign was able to net hundreds of thousands of dollars for my client and their previous efforts on Google...

  9. LinkedIn Advertising Tips For Beginners

    Your budget is a campaign strategy component that should be in place before tackling something like this. A mindshift has to occur no matter which paid search outlet you use so you can understand your options, adapt your targeting, and achieve your...

  10. Advanced Keyword Modeling: How to Calculate Success on Google & Bing

    After you figure out which keywords are most important, you can construct a keyword model that represents your company's strategy: Prioritize your keyword strategy in terms of PPC (and SEO! They decide whether to search for that product online, or...