When it comes to your efforts as a marketer, hopefully you have a clear understanding of your audiences and who you're trying to reach, have been able to devise a detailed and cohesive strategy in the different areas you want to focus, and have...
A public relations strategy is a big part of successful search campaigns. I would recommend targeting one outlet for research and expertise oriented content. Getting your company's brand and employees exposed through media and social channels is...
Jon Cooper: Overall, a badge strategy is a type of egobait, and in any blog-happy industry, 99 percent of the time that tactic has been beaten into the ground. So no, I can't think of the overall strategy of egobait being done too often in a...
If you've recently launched a new SEO strategy and want to see how effective it is, one of the best ways to do that is to use the "With Change" feature. Tracking this information over time is the best way to consistently adapt your SEO strategy to...
This is why Rowse's authorship will yield great value, and why a guest posting strategy won't yield an author rank footprint worth much. Guest posts will make for easy targeting. It's similar to PageRank in the amount of misconceptions that are...
Have you had much success with that strategy in display versus search? Placement targeting on the Google Display Network can be very powerful, allowing you to reach your target audience all across the web.
For example, if a retail chain understands that the majority of their smartphone customers will actually make a purchase in-person, they can modify their targeting to focus on users within the vicinity of their brick-and-mortar stores instead of a...
How to Create the Best YouTube Advertising Strategy Device Targeting Getting more in depth with “device targeting”, you can choose specific devices you want to target, whether it be mobile, desktop, laptop, tablets, etc.
All too often we see SEOs that talk about search engine optimization including things such as social media, public relations, conversion optimization, content strategy, and more. Keyword strategy Content strategy
Targeting misspelled keywords has long been a strategy in search engine optimization and pay-per-click advertising in order to capture traffic that while it might not have as many impressions, it can be often cheaper than the correctly spelled...
Facebook is finding some success on mobile because its ad strategy does not focus just on big brands. Cross-platform targeting remains the single biggest prize for Facebook's mobile revenue. Facebook's precise user profiles, combined with targeting...
Alibaba Reboots Its Cloud-based Mobile OS Strategy – AlizilaCompany outlines new plans seven months after Google blocked a smartphone featuring Alibaba's OS software in China. Facebook Tests Its First Graph Search Ads, But They Aren’t Targeted To...
When you start to plan your mobile strategy, you have to think about what content you want to leverage, and how you're going to leverage it. And hopefully your company has at least started to build out a mobile strategy to provide a better...
At the heart of all the excitement surrounding Google AdWords enhanced campaigns rolling out this summer is the mobile strategy. How to approach a mobile strategy: These advertisers had no specific mobile strategy, which is a good sample to...
Enter: NSTIC (National Strategy For Trusted Identities In Cyberspace) Others (myself included) saw it in a broader view – ad targeting, yes.but it was also a great addition to the tie-ins that they needed to build out a massive entity database.
An attendee asked about his keyword match type strategy for a new account. Understand your metrics, your margins, your costs, and base your return goals on strategy – not forecasts. PPC marketers have had strong feelings about the enhanced campaign...
Great content and a strong social strategy can go a long way to developing a natural, well-balanced link profile. Lesson 2: Don't put off developing a content strategy, social strategy, and link building plan.
If you plan to rely on the GDN for a significant portion of your SEM strategy, then diversify your targeting methods. GDN Strategy Diversification Superior ad specificity: When your targeting is precise, your ads can achieve a higher level of...
However, this strategy only targets customers who are already seeking you out using your brand, which means you're missing out on many potential new customers from non-branded traffic that offers a potentially higher lifetime value.
Fake it 'til You Make it" is No Longer a Good Strategy Focus on Strategy, Not Tactics Now that Google is incorporating many more signals and data, the safest way to have a natural footprint is to forget about the shortcuts and tactics and focus on...
