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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    The type of strategy you select will depend on how much data you are currently getting from your Floodlights, but here are some that are worth considering: Then, you can change your messaging based on which user you are targeting.

  2. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    Map out the following items in your content strategy: The simplest way to avoid creating mediocre content on the fly is to have a documented content strategy. Once you have your strategy and your structure down, it's time to make your content...

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Before you dive into a new strategy, it's good to get the basics right. Consider them and mold them to fit your strategy. Education Is Your Strongest Strategy If you only check out one company or only click on one hyperlink from this post, let it...

  4. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    My recommendation to anyone who is experiencing this situation is to expand and strengthen your content strategy. A strong SEO strategy will. The content on the site is definitely high quality, but there's no way the homepage should have ranked for...

  5. ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother's Day

    But there's no denying which brands had the most aggressive strategy for paid search ahead of Mother's Day. Within the flowers and gifts category for desktop and tablet targeting, AdGooroo said most advertisers paid an average of $4.70 for keywords...

  6. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    Does an integrated search and social advertising strategy yield superior results to when they're pursued as separate channels? For example, a channel-focused approach is mainly concerned with the right keywords, the right targeting settings and the...