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  1. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    The first couple runs at this content strategy process will take longer, but all in all, the entire process shouldn't take you more than a couple of hours for each persona. For simplicity sake, let's assume you only have one type of person you're...

  2. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Here is a short quiz with answers to help you with your blog optimization strategy. Answer: It depends on the industry and the country you're targeting. For example, currently, if you're targeting a German audience, most Germans are spectators...

  3. So... You Think SEO Has Changed?

    That might be new to a lot of people, but it has always been an effective strategy for increased engagement and better search rankings. My advice is to ignore all of that chatter, get back to SEO basics, produce great content that is relevant to...

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    One strategy was based on content read by our audience (utilizing keyword and topic targeting via the GDN). Our second strategy was based on user demographics (utilizing age, gender, and cookie-based initiatives such as Similar Audiences).

  5. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    A few quick considerations when implementing this strategy: Spending 30 minutes thinking through your sitelink strategy can yield results. Ultimately, targeting devices (and even operating systems) gives you the chance to deliver highly targeted...

  6. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    With the extensive mobile Internet usage throughout the country, mobile advertising is a great strategy for the massive amount of Indian startups. Specifics of segmenting users can become as refined as targeting passengers at the airport waiting...