Alibaba Reboots Its Cloud-based Mobile OS Strategy – AlizilaCompany outlines new plans seven months after Google blocked a smartphone featuring Alibaba's OS software in China. Facebook Tests Its First Graph Search Ads, But They Aren’t Targeted To...
When you start to plan your mobile strategy, you have to think about what content you want to leverage, and how you're going to leverage it. And hopefully your company has at least started to build out a mobile strategy to provide a better...
At the heart of all the excitement surrounding Google AdWords enhanced campaigns rolling out this summer is the mobile strategy. How to approach a mobile strategy: These advertisers had no specific mobile strategy, which is a good sample to...
Enter: NSTIC (National Strategy For Trusted Identities In Cyberspace) Others (myself included) saw it in a broader view – ad targeting, yes.but it was also a great addition to the tie-ins that they needed to build out a massive entity database.
An attendee asked about his keyword match type strategy for a new account. Understand your metrics, your margins, your costs, and base your return goals on strategy – not forecasts. PPC marketers have had strong feelings about the enhanced campaign...
Great content and a strong social strategy can go a long way to developing a natural, well-balanced link profile. Lesson 2: Don't put off developing a content strategy, social strategy, and link building plan.
If you plan to rely on the GDN for a significant portion of your SEM strategy, then diversify your targeting methods. GDN Strategy Diversification Superior ad specificity: When your targeting is precise, your ads can achieve a higher level of...
However, this strategy only targets customers who are already seeking you out using your brand, which means you're missing out on many potential new customers from non-branded traffic that offers a potentially higher lifetime value.
Fake it 'til You Make it" is No Longer a Good Strategy Focus on Strategy, Not Tactics Now that Google is incorporating many more signals and data, the safest way to have a natural footprint is to forget about the shortcuts and tactics and focus on...
If the brand ads were not persuasive, this shows a glaring issue with the strategy, targeting, and ad copy of the brand ads. Having personally executed this strategy in some of the above mentioned industries, I can tell you, it works," Freid said.
By targeting long-tail keywords and the respective competitors for keywords you choose, you'll push yourself toward a better content strategy, conversion strategy, and link building strategy. So, I'd argue that a better strategy than getting ranked...
It results in a data-informed strategy that leaves no stone unturned. You can apply the data in much of your strategic work to inform decision-making, but one of the most useful, and relevant currently, is in helping steer content ideas and strategy.
The B2B SEO needs content marketing to provide destinations for keyword strategy and a means for acquiring links and social media visibility. Evernote is good for keeping track of ideas and draft notes based on content and strategy discussions
The opportunity to perform better for those phrases is real with a little effort and the right strategy. When it comes to keyword targeting and optimization, you should always go after your big goals, but it’s just as important to leverage your...
The SEO world continues to shift its collective focus to all things content: content strategy, content generation, content marketing, etc. Photos are content so pay close attention to your image strategy and use visuals to effectively enhance...
It may however prove to be a legitimate and successful strategy. Add any and all targeting methods desired to your ad group. Choose how those targeting methods should interact. Each targeting method can be selected to show on all matches, or only...
Does your business have a mobile advertising strategy yet? Previously, Google had advised marketers to create separate campaigns targeting different locations and device types in order to ensure ROI on mobile advertising.
In the SES London Day 3 keynote, Weintraub talked about methods to expand your social media strategy while focusing on immediately actionable paid and organic social tactics. Building the Anti-Fragile SEM Strategy #SESLON - State of Search
This is where your basic bidding strategy and data aggregation skills come into play. For instance, after your keywords pass through processes like editorial approval and targeting, Bing ads will then check your budget to determine if an ad is...
An effective contextual strategy today may be ineffective as early as tomorrow – so keep testing and researching – and always maintain an open vantage point that will allow you to discover new and evolving contextual elements.
