SEO News

Targeting Strategy

RSS
  1. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    For example, if a retail chain understands that the majority of their smartphone customers will actually make a purchase in-person, they can modify their targeting to focus on users within the vicinity of their brick-and-mortar stores instead of a...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Alibaba Reboots Its Cloud-based Mobile OS Strategy – AlizilaCompany outlines new plans seven months after Google blocked a smartphone featuring Alibaba's OS software in China. Facebook Tests Its First Graph Search Ads, But They Aren’t Targeted To...

  3. A Strategy Map for Google Display Network Success

    If you plan to rely on the GDN for a significant portion of your SEM strategy, then diversify your targeting methods. GDN Strategy Diversification Superior ad specificity: When your targeting is precise, your ads can achieve a higher level of...