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  1. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    My recommendation to anyone who is experiencing this situation is to expand and strengthen your content strategy. A strong SEO strategy will. The content on the site is definitely high quality, but there's no way the homepage should have ranked for...

  2. ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother's Day

    But there's no denying which brands had the most aggressive strategy for paid search ahead of Mother's Day. Within the flowers and gifts category for desktop and tablet targeting, AdGooroo said most advertisers paid an average of $4.70 for keywords...

  3. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    Does an integrated search and social advertising strategy yield superior results to when they're pursued as separate channels? For example, a channel-focused approach is mainly concerned with the right keywords, the right targeting settings and the...

  4. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    The first couple runs at this content strategy process will take longer, but all in all, the entire process shouldn't take you more than a couple of hours for each persona. For simplicity sake, let's assume you only have one type of person you're...

  5. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Here is a short quiz with answers to help you with your blog optimization strategy. Answer: It depends on the industry and the country you're targeting. For example, currently, if you're targeting a German audience, most Germans are spectators...

  6. So... You Think SEO Has Changed?

    That might be new to a lot of people, but it has always been an effective strategy for increased engagement and better search rankings. My advice is to ignore all of that chatter, get back to SEO basics, produce great content that is relevant to...