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  1. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    Below are five key things to think about when determining your strategy for bidding on your brand terms, and some insights on each: So is bidding on your brand always the best strategy? While it's important for everyone to share in the sandbox, it...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    With all of the planning and collaboration that is necessary to execute this kind of content marketing strategy, it becomes fairly obvious that links alone cannot be the sole KPI on which the campaign is judged or in most cases it will be very...

  3. Last-Minute SEO - Here Come the Holidays!

    You never stop working on your organic strategy just because you might have missed a target window. NOTE: This is actually a strategy employed by large companies like Amazon. Suddenly you realize you just missed your holiday window and there is no...

  4. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    I’ve written a lot previously here about aspects of content strategy, utilizing audience insight to create the right content, and more, but the challenge is in how to pull all of that together and today I want to share tips from what is perhaps...

  5. What Marketing Executives Say About Content Targeting

    Content is a central part of the digital strategy for brands across the globe spanning verticals, company sizes, and business. Brands know they now have a content imperative, but what’s less clear is the types of content and the velocity with which...

  6. Remarketing Across Ad Exchanges With DoubleClick Search

    The type of strategy you select will depend on how much data you are currently getting from your Floodlights, but here are some that are worth considering: Then, you can change your messaging based on which user you are targeting.

  7. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    Map out the following items in your content strategy: The simplest way to avoid creating mediocre content on the fly is to have a documented content strategy. Once you have your strategy and your structure down, it's time to make your content...

  8. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Before you dive into a new strategy, it's good to get the basics right. Consider them and mold them to fit your strategy. Education Is Your Strongest Strategy If you only check out one company or only click on one hyperlink from this post, let it...

  9. ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother's Day

    But there's no denying which brands had the most aggressive strategy for paid search ahead of Mother's Day. Within the flowers and gifts category for desktop and tablet targeting, AdGooroo said most advertisers paid an average of $4.70 for keywords...