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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    In the age of keyword "(not provided)," SEO technology companies are working hard to provide options marketers can use to bridge the gap. With Google Hummingbird allowing the search engine to potentially find the same page from multiple queries...

  2. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    By layering some of the sophisticated targeting options offered by Facebook, such as Custom Audiences, marketers can ensure they are targeting the right customers. Its acquisition of mobile ad exchange, MoPub, certainly added to the company's push...

  3. 5 Social Media Advertising Trends to Watch for in 2014

    It has been an incredible year of growth for social media advertising, with new features, targeting options, and channels to explore. Throughout 2013 and leading up to the IPO Twitter successfully overhauled the advertising interface and targeting...

  4. How to Build Your First Content Marketing Strategy

    You own a graphic design business and the last two articles you've written are highly technical pieces related to user experience design and trends in vector options. If the answer is yes, then you may want to consider developing a feature blog...