SEO News

Targeting Location

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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Rely on the data signals available to make informed decisions — on mobile, this means geographic and location data. In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused...

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    The 80/20 rule can apply to numerous aspects of your campaigns; geographic location is one of them. Expand Your Geographic Targeting This can be very powerful, but the targeting options for YouTube campaigns are different from standard AdWords...

  3. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Bulk actions: Now you can set up location targeting, ad rotation, and other settings across thousands of campaigns. Google announced a number of new AdWords features and enhancements this morning from their Step Inside AdWords live (and live...

  4. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Using Visitors data in the secondary dimension opens to the door to in-depth information including demographic like age, gender, and location (must have demographic reporting enabled. Advertisers can use this information, for example, to build...

  5. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Location: Insurance policies in specific ZIP codes were worth considerably more than others. Ultimately, targeting devices (and even operating systems) gives you the chance to deliver highly targeted, customized experiences for your customers...

  6. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    With the benefits that mobile advertising offers, such as targeting location and a large audience, advertisers and marketers throughout the world, especially in the elusive and emerging BRIC nations, should begin implementing mobile marketing...