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Targeting Location

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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Rely on the data signals available to make informed decisions — on mobile, this means geographic and location data. In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused...

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    The 80/20 rule can apply to numerous aspects of your campaigns; geographic location is one of them. Expand Your Geographic Targeting This can be very powerful, but the targeting options for YouTube campaigns are different from standard AdWords...

  3. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Using Visitors data in the secondary dimension opens to the door to in-depth information including demographic like age, gender, and location (must have demographic reporting enabled. Advertisers can use this information, for example, to build...