SEO News

Targeting Location

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  1. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Bulk actions: Now you can set up location targeting, ad rotation, and other settings across thousands of campaigns. Google announced a number of new AdWords features and enhancements this morning from their Step Inside AdWords live (and live...

  2. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Using Visitors data in the secondary dimension opens to the door to in-depth information including demographic like age, gender, and location (must have demographic reporting enabled. Advertisers can use this information, for example, to build...

  3. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Location: Insurance policies in specific ZIP codes were worth considerably more than others. Ultimately, targeting devices (and even operating systems) gives you the chance to deliver highly targeted, customized experiences for your customers...

  4. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    With the benefits that mobile advertising offers, such as targeting location and a large audience, advertisers and marketers throughout the world, especially in the elusive and emerging BRIC nations, should begin implementing mobile marketing...

  5. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    But, what about other types of businesses – those brands that may not have a physical location? If someone is searching for roses for the upcoming Valentine's holiday and has a question about delivery to a business location, the customer can...