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Targeting Geo

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  1. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    Partners can do geo-targeting that puts their message to their local area, which can target their customers. Bidding on your brand terms can provide a lot of benefits - they tend to have a higher click-through rate (CTR), and they help promote your...

  2. 3 Ways to Dig Deeper for Bigger Paid Search Success

    The little things in this context can be: match types, ad groups, geo-targeting, etc… It is easy, especially when the program is "successful" to dig deeper than you need to. The most common approach for a national campaign is to put it in market...

  3. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    And, as the storm moved from state to state, Chegg adjusted the geo-targeting of the campaign to stay relevant. Then we geo-targeted Tweets to those areas and used interest categories like 'college life' and 'life stage-college' to make sure we...

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Then, retarget the same users while they are "on the go" on their mobile devices with a geo-specific mobile campaign that will drive them into your brick-and-mortar store with the goal of conversion. At the end of January, Facebook announced the...

  5. Adobe Adds Cloud-Based Mobile Services

    Geo-Location Targeting: Marketers can target mobile app users based on their GPS location and proximity to a point-of-interest such as a retail store, sporting event, or concert venue to offer more personalized user experiences and deliver more...

  6. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    Of course, there is a lot more to BWT than just the eight features listed above, including the keyword research tool, geo targeting, disavow tool (they were the first to offer this), and crawl control.

  7. Demographics and Interests: Coming to a Google Analytics Profile Near You

    If you see “Demographics,” “Interests,” and “Geo” in the menu, you’re in business. The new line of script basically allows your tracking script to support the display targeting platform. What wasn’t so exciting is that out of the approximately 20...

  8. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Keyword lists, geo-location targeting, time of day, etc. Google says it wants to help businesses put together an accurate image of their customers through Google Analytics. Google Analytics is being used by organizations around the world to drive...