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Targeting Capabilities

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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Challenges arise in tracking consumers into the offline world as cookies break down as a reliable form of targeting; however, new capabilities have made it possible to begin to close this gap. As global Internet usage increased and technology...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can reach more than 10 percent and the specific targeting capabilities are similar to what we find with paid search.

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Actually, the targeting capabilities on the GDN for individual devices are very robust. Here is a quick breakdown of a few targeting strategies: There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting...