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Targeting Capabilities

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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Challenges arise in tracking consumers into the offline world as cookies break down as a reliable form of targeting; however, new capabilities have made it possible to begin to close this gap. As global Internet usage increased and technology...

  2. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Bulk actions: Now you can set up location targeting, ad rotation, and other settings across thousands of campaigns. Automated bidding: This is an expansion of their existing automated bidding capabilities, with the addition of the ability to...

  3. Yandex & Google: A Big Change for Russia's Display Ad Market

    Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can reach more than 10 percent and the specific targeting capabilities are similar to what we find with paid search.

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Actually, the targeting capabilities on the GDN for individual devices are very robust. Here is a quick breakdown of a few targeting strategies: There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting...

  5. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Targeting is better today than it ever has been before. The problem for marketers is that these alternatives require a mindset and capabilities that are fundamentally new, different, and in some cases in conflict with the "old way" of doing things.

  6. Adobe Adds Cloud-Based Mobile Services

    The new service launched today and is fully integrated with both Adobe Analytics and Adobe Target, their testing and targeting service in the Adobe Marketing Cloud. Geo-Location Targeting: Marketers can target mobile app users based on their GPS...

  7. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    Of course, there is a lot more to BWT than just the eight features listed above, including the keyword research tool, geo targeting, disavow tool (they were the first to offer this), and crawl control.