SEO News

Targeting Behavioral

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  1. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Marin Software's website explains, "Audience Connect combines your critical first-party data with thousands of attributes of audience data across millions of buyer profiles, including intent data, demographics, and behavioral insights from BlueKai.

  2. 4 Ways to Expand PLA Success in 2014

    As mentioned in my last column, behavioral data collected through PLA activity can be used to influence cross-channel decisions. These search triggers can be used to help align search and social strategies and can be combined with sophisticated...

  3. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Behavioral Data. Location Targeting. Touchpoints in the buying process can span various channels, making it harder (yet more critical than ever) for marketers to make meaningful connections. To see the full picture, marketers must leverage channels...

  4. Google Display Network Exclusion Tactics: Don’t Drink from the Fire Hose

    These exclusion methods fall within two buckets: behavioral and demographic. The behavioral tactics included within AdWords are much more effective than the demographic. Behavioral exclusions are based on keywords, placements, topics and categories...

  5. Success Through Testing: Don’t Forget the Scientific Method

    Search re-targeting will have a 20 percent lower CPA than behavioral targeting. That time of awkward adolescence when we tried on multiple personalities to see which one really fit? Middle school kids are kind of like a website, always trying to...