SEO News

Targeting Behavioral

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  1. Google Improves GDN Targeting With Bizo Audience Segments

    While behavioral targeting, lookalike modeling and content based targeted can help get your ads in front of you customer, there is still a significant amount of wasted impressions. While advertisers could control specific sites and placements, DSPs...

  2. 4 Ways to Expand PLA Success in 2014

    As mentioned in my last column, behavioral data collected through PLA activity can be used to influence cross-channel decisions. These search triggers can be used to help align search and social strategies and can be combined with sophisticated...

  3. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Behavioral Data. Location Targeting. Touchpoints in the buying process can span various channels, making it harder (yet more critical than ever) for marketers to make meaningful connections. To see the full picture, marketers must leverage channels...

  4. Google Display Network Exclusion Tactics: Don’t Drink from the Fire Hose

    These exclusion methods fall within two buckets: behavioral and demographic. The behavioral tactics included within AdWords are much more effective than the demographic. Behavioral exclusions are based on keywords, placements, topics and categories...

  5. Success Through Testing: Don’t Forget the Scientific Method

    Search re-targeting will have a 20 percent lower CPA than behavioral targeting. That time of awkward adolescence when we tried on multiple personalities to see which one really fit? Middle school kids are kind of like a website, always trying to...

  6. Yahoo Begins Honoring Browser Do-Not-Track Signals

    Three years ago, it created an Ad Interest Manager, giving users transparency and control over their profiles for behavioral targeting and data collection. And it claims to have been the first to incorporate the AdChoices behavioral ad icon during...