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Targeting Audience

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  1. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Asking for likes, shares, and comments meant that those organic posts or images that businesses were sharing could potentially reach a larger audience without the company having to pay for it. Now Facebook seems to be directly targeting marketers...

  2. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Since students go back to school at specific times of the year, Chegg knew it had to start off the season with a bang, connecting with its audience through promoted tweets advertising and a relevant eye-catching message.

  3. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    For simplicity sake, let's assume you only have one type of person you're targeting, but in most cases, you'll be marketing to a couple of different sets, so you'll need to replicate this process for each of your different audience groups.

  4. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    For example, currently, if you're targeting a German audience, most Germans are spectators, according to Charlene Li's Groundswell Social Technographics Ladder. Answer: It depends on your target audience.

  5. So... You Think SEO Has Changed?

    My advice is to ignore all of that chatter, get back to SEO basics, produce great content that is relevant to your audience about the keywords that you're targeting, build links by marketing that content to the right audience, analyze your...

  6. Google Improves GDN Targeting With Bizo Audience Segments

    Even networks such as Facebook and Twitter have email level targeting that can ensure impressions are delivered to the correct audience. In this case, with their audience targeting layered on top of GDN buy, you can guarantee your ads are getting...

  7. Yandex & Google: A Big Change for Russia's Display Ad Market

    Agency trading desks: Manages programmatic, bid-based media and audience buying. Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can reach more than 10 percent and the specific...

  8. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    One strategy was based on content read by our audience (utilizing keyword and topic targeting via the GDN). Our Audience Was Clearly Defined Historical purchase analysis determined this was the audience most likely to purchase our product.

  9. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    It's now possible to combine the power of Custom Audience targeting with search retargeting using a digital marketing platform. Simply create a new Custom Audience based on a segment of website visitors who viewed a particular category of products.

  10. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    With the benefits that mobile advertising offers, such as targeting location and a large audience, advertisers and marketers throughout the world, especially in the elusive and emerging BRIC nations, should begin implementing mobile marketing...