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Targeting Audience

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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Or it may be applicable to a wider group of people than the company’s traditional target audience. It answers the question: "What are we going to produce that people will link to because it has such a high value to our customers or audience?

  2. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    I’ve written a lot previously here about aspects of content strategy, utilizing audience insight to create the right content, and more, but the challenge is in how to pull all of that together and today I want to share tips from what is perhaps...

  3. What Marketing Executives Say About Content Targeting

    Do they subscribe to the "quantity’ approach and produce a large volume of little to no researched content (researched in the sense of understanding audience pain points before creating content) or do they subscribe to the "quality" approach and...

  4. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Here are three areas of opportunity in audience targeting that marketers should be investigating. In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused around demographic...

  5. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    Establishing a structure that you're comfortable with helps you develop content faster and helps your audience relate to your content faster. While you're still in the content creation phase, think about all the different formats and ways your...

  6. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Providing your audience with the content they need, not content that promotes your brand, makes your institute look trustworthy, reliable, and an authority in its field. Yes, we live in a consumer-driven world now, and not only do you need to...

  7. The Difference Between App to App and Web to App Advertising

    Allocating marketing resources to mobile can help you tap into a significant market potential and make meaningful audience connections. Many app publishers also have valuable first-party behavioral and demographic data that advertisers can use for...

  8. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Support of Google AdWords RLSA adds another arrow to our customers’ quiver of audience targeting options," says Matt Ackley, chief marketing officer at Marin Software. Leveraging audience data to optimize creative and bidding strategies is the...