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Targeting Audience

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  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    Ads must also "have something to deliver" by giving an offer that is beneficial to the target audience. The main objective of the hunt is targeting audiences. LinkedIn pay-per-click (PPC) advertising has excellent targeting potential because users...

  2. Cross-Device Measurement: Believe the Hype

    Marketers want the flexibility to use multiple marketing channels - from search to social to advertising publishers - to reach the right audience at the desired point in the purchased funnel. When targeting consumers across devices, it is important...

  3. "Content Performance Marketing" – 3 Steps to Future Success

    Targeting demand is simply not enough to achieve content performance marketing; you also need to optimize your content to gain that visibility where your audience is. Your goal is to be visible where your audience is looking for your products and...

  4. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    By determining user-behavior patterns that indicate specific interests, you can group users into lists and campaigns, and then use those campaigns to deliver targeted content that a specific portion of your audience wants to consume.

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    Or it may be applicable to a wider group of people than the company’s traditional target audience. It answers the question: "What are we going to produce that people will link to because it has such a high value to our customers or audience?

  6. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    I’ve written a lot previously here about aspects of content strategy, utilizing audience insight to create the right content, and more, but the challenge is in how to pull all of that together and today I want to share tips from what is perhaps...

  7. What Marketing Executives Say About Content Targeting

    Do they subscribe to the "quantity’ approach and produce a large volume of little to no researched content (researched in the sense of understanding audience pain points before creating content) or do they subscribe to the "quality" approach and...

  8. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Here are three areas of opportunity in audience targeting that marketers should be investigating. In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused around demographic...

  9. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    Establishing a structure that you're comfortable with helps you develop content faster and helps your audience relate to your content faster. While you're still in the content creation phase, think about all the different formats and ways your...

  10. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Providing your audience with the content they need, not content that promotes your brand, makes your institute look trustworthy, reliable, and an authority in its field. Yes, we live in a consumer-driven world now, and not only do you need to...