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Targeting Adwords Placement Targeted Campaigns

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  1. Improve Your Google Display Network Performance – Avoid These 5 Common Mistakes

    When advertisers find a website that performs great in a contextually targeted campaign (automatic placement) and make it a managed placement, they leave the bid the same and are dismayed when impressions, clicks and conversions drop from that...

  2. Google AdWords for Video Launches with Improved Targeting on YouTube

    The winners in the competitive bidding landscape of AdWords for Video will be those advertisers who engage most effectively with placement, ad timing and demographics. Think about placement and optimize the length of your video to work for the best...

  3. Killer Site Targeting: PPC Content Scrape & Bake Tools

    This week I'll turn to a new method for finding sites for Google AdWords placement-targeted content ad groups that will have you building great placement campaigns quickly and easily. You might want to go back and re-read my previous columns on...

  4. Content Ad Campaign Keyword Strategy Revisited - Part 2

    I used a simple set of tools: the Google AdWords Placement Tool, a simple Google search, and Textanz, a word-frequency counter program that costs $22.95 and is worth every penny. I used the AdWords Placement Tool to find about 10 sites within my...

  5. Tips for Google Site and Category Exclusion Tool

    Though you can choose search campaigns, you shouldn't -- the tool really only acts on keyword-targeted and placement-targeted content campaigns. Why/how the tool operates on placement targeted campaigns -- ostensibly the advertiser has specified...