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Targeting Adwords Improved

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  1. How to Take Advantage of Google AdWords’ Improved Geotargeting

    Google recently launched their improved geotargeting capabilities. These improved targeted improvements add the ability to: Expand ZIP code targeting to Canada. Increase the number of countries with city level targeting to 43.

  2. Google AdWords for Video Launches with Improved Targeting on YouTube

    What used to be hosted separately as the YouTube Video Targeting Tool has now been decommissioned and re-emerges in the AdWords for Video interface. They form the foundation of Google’s latest AdWords platform change which brings video advertising...

  3. Forget Clicks, Call-through Rate Could be New CTR Controlling Ad Position

    AdWords Call Metrics are now available to all advertisers in the US and Canada. Launched towards the end of last year, call tracking has been limited to a small number of advertisers in the AdWords innovations program who expressed an interest in...