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  1. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    However, getting others throughout the organization to become more comfortable in accessing or leveraging insights gained from Google Analytics may be more difficult. In becoming more robust, it is also more complex and likely to be a barrier to...

  2. The Google Content Ad Fraud Lawsuit: Just the Facts, Ma'am

    He is active in the Search Engine Marketing Professional Organization (SEMPO) and was the author of two lessons in SEMPO's Advanced Search Advertising course. Google may have changed the campaign creation process and user interface sometime between...