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  1. Last-Minute SEO - Here Come the Holidays!

    Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads from advertising networks. For those who might not know what those little "ad" symbols indicate on your search results, these are ads in...

  2. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    These reports are available for any type of campaign - including text, Shopping, AdWords, or Bing, DoubleClick says. Additional features include: support for AdWords Shopping campaigns; inventory-aware campaigns; dynamic creation of Product Listing...

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Google AdWords and Bing Ads launch beta products frequently. This can be very powerful, but the targeting options for YouTube campaigns are different from standard AdWords campaigns. The client decided to devise a plan to begin expanding their...