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  1. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Every marketing organization will have three key areas of impact, Muret said: Google Analytics wants to make sure all the people in the organization have access to data. However, in the spirit of making data available to the entire organization...

  2. The Google Content Ad Fraud Lawsuit: Just the Facts, Ma'am

    He is active in the Search Engine Marketing Professional Organization (SEMPO) and was the author of two lessons in SEMPO's Advanced Search Advertising course. First let's walk through the screens an advertiser sees when they set up a new AdWords...